Social Media Executive
About this role
About the Role
YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.
This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.
You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!
Your Mission
Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.
Key Responsibilities
Content Creation & Production (Core)
- Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube
- Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
- Develop scripts, hooks, captions, and visual styles that feel organic to each platform
- Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)
Social Publishing & Channel Support
- Support day-to-day posting across YouTrip’s social channels
- Assist with content scheduling, captions, hashtags, and basic community replies
- Ensure content is timely, culturally relevant, and on-brand
- Help repurpose content across channels and formats
Design & Creative Support
- Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
- Maintain visual consistency while keeping content social-first and non-polished
- Adapt content quickly based on performance and platform norms
Trends, Insights & Experimentation
- Track social and creator trends and adapt them for travel and money-saving content
- Test new formats, hooks, and angles and share learnings with the marketing team
- Monitor basic performance metrics (views, engagement, saves) to inform iteration
Community & UGC Support
- Support sourcing and coordination of authentic UGC from our users and community
- Assist with creator briefs and content guidelines where needed
- Help seed content into relevant travel groups, forums, and sub-cultures
About You
- 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
- Comfortable filming yourself or others in natural, creator-style formats
- Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
- Good design instincts (Canva, Figma, Adobe tools)
- Strong understanding of what resonates with Australians and travel audiences
- Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
- Strong understanding of internet culture, platform humour, and emerging trends
Nice to have
- Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
- Interest in travel, budgeting hacks, or fintech products
Company at a glance
YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.
Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.
Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2026, 2025, 2024), and LinkedIn’s Top Startup (2025, 2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.
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