Marketing Officer

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

(This is a fixed-term contract position of 2-year with possibility for renewal subject to organisational needs and individual performance.)

(Candidates with more work experience will be considered for Senior Marketing Officer.)

Key Responsibilities:

• Promoting M+ through integrated marketing campaigns including both online and offline marketing, aligned with M+’s mission and annual goals;
• Identifying audience insights and market trends via e-marketing tools to inform campaign development and outreach;
• Managing M+’s social media platforms and create compelling content such as WeChat, Facbook, Xiaohongshu;
• Collaborating with internal teams like (Exhibition, Curatorial, Development, Membership, Visitor Services) to ensure aligned audience engagement & develop promotional materials;
• assisting in in-house audience surveys, capturing audience data for campaign evaluation and marketing purposes;
• Managing budgets and resources effectively to maximize impact;
• Cultivating and maintaining relationships with KOLs, cultural & tourism partners;
• Monitoring, analyzing, and reporting on campaign performance and audience growth;
• supporting all the marketing related activities such as events logistics, database management, campaigns materials archiving and audience feedback monitoring; and
• performing any other duties from time to time as reasonably assigned by the Authority.

Job requirements:

Essential

• Bachelor’s degree in Marketing, Communications, Cultural Management, or related field;
• Minimum 2 years of experience in marketing, with a strong focus on the China cultural, lifestyle, or tourism sector;
• Have strong experience in digital marketing, deep understanding of China’s digital ecosystem, social media platforms, and content trends;
• Proven track record in developing and executing successful, data-driven marketing campaigns.
• Excellent verbal and written communication skills in both Cantonese and English; Mandarin is a plus; and
• Ability to work independently, manage multiple projects, and thrive in a fast-paced, lean-team environment.

Desirable

• Experience working in an arts, museum, or cultural institution;
• Established network with influencers in Greater China; and
• Creative thinker with strong visual and storytelling sensibilities.

For interested parties, please submit your application with detailed CV on or before following date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until post is filled.

24-07-2026

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk or contact:

Katie Chan /+852 22000326