Content & Brand Manager

Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $75,000.00 - $95,000.00 Salary/yearWelcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.

We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.

We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand.

You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools — and when human judgment, creativity, and brand stewardship matter most.

If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you.

Welcome to The Orchard

This role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington.

Following initial onboarding, this role is expected to work on-site four days per week.

The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves.

Being on-site matters in this role. Great content requires context, collaboration, and curiosity.

What You'll Do

Content Strategy & Planning

Develop and manage content strategies aligned with company and division objectives

Build content calendars and editorial plans across multiple channels

Identify opportunities to engage customers throughout their journey

Ensure content supports business priorities and customer needs

Product Launch & Go-to-Market Support

Develop product launch briefs and messaging frameworks

Translate technical product information into customer-focused messaging

Partner with product, sales, and marketing teams to support launch readiness

Help ensure consistent and compelling communication during new product introductions

Brand Storytelling & Messaging

Maintain and evolve Watson's brand voice and messaging standards

Develop campaign narratives and customer-facing stories

Create content that reinforces Watson's positioning and values

Ensure consistency across customer touchpoints and communication channels

Thought Leadership & Brand Building

Help shape Watson's voice within the commercial furniture and workplace industries

Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise

Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content

Support long-term brand awareness and market positioning through strategic storytelling

Sales Enablement

Develop sales collateral, presentations, case studies, and customer success stories

Support sales teams with messaging frameworks and content resources

Partner with business leaders to create tools that help communicate value effectively

Creative Collaboration

Develop creative briefs and content requirements

Partner closely with the Art Director and design team to bring stories and campaigns to life

Review content and creative assets for consistency, quality, and brand alignment

AI & Content Innovation

Utilize AI tools responsibly to improve content development workflows

Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality

Help Watson stay current with emerging content and communication technologies

QualificationsWhat You'll Need to Know

3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related field

Exceptional writing, editing, and storytelling abilities

Experience creating content across multiple audiences and channels

Ability to translate complex topics into clear, customer-focused messaging

Strong project management and organizational skills

Understanding of how to effectively balance AI-generated content with human creativity, judgment, and brand stewardship

Preferred

B2B marketing experience

Experience supporting product launches

Experience developing sales enablement materials

Experience within manufacturing, industrial, architectural, design, or technical industries

Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly, or similar AI-powered platforms

Who You Are

Someone who loves finding and telling great stories

Someone who can think strategically while still executing at a high level

Someone who is curious, observant, and always asking thoughtful questions

Someone who can take complex information and make it simple and compelling

Someone who understands that great content is equal parts creativity and discipline

Someone who values collaboration and enjoys working across teams

Someone who appreciates the difference between creating content and building a brand

Application Process

As part of your application, please submit 2–3 examples of work that best demonstrate your writing and storytelling abilities.

Examples may include

Product launch announcements

Press releases

Case studies

Blog articles

Email campaigns

Sales enablement materials

AI-assisted content development

Other customer-facing content examples

Candidates selected to move forward in the interview process should expect to complete an on-site content exercise. The exercise is designed to assess writing ability, strategic thinking, content development skills, and how candidates approach translating information into clear, compelling messaging.

We're not looking for perfection. We're looking to understand how you think, how you write, and how you approach the craft of communication.

Wage and Compensation

This role is expected to fall in the range of $75,000–$95,000 annually depending on experience, skillset, and overall fit.

Essential Attributes of Watson Employees

Insane curiosity

Excited and enthusiastic about your work

Embrace and exhibit our values

Our Culture

Monthly BBQ

Espresso Bar

Annual Bravo Night

Onsite gym and showers

Campus walking trail

Fun, challenging, and engaging culture

Pride and satisfaction of manufacturing tangible products

Our Benefits

Competitive wages

401(k) plan with matching contribution

Profit sharing program

Extensive healthcare plans

Why Watson?

Everything we do is rooted in thoughtful design and a deep respect for how things are made. We believe the best brands are built the same way as the best products; intentionally, authentically, and with attention to detail.

At Watson, marketing isn't about creating noise. It's about telling meaningful stories, helping customers understand value, and reflecting the quality of the work happening every day throughout our company.

If you're excited about helping shape the voice of a brand with a strong history and an ambitious future, we'd love to hear from you.