Director of Home Market
About this role
Our Family Legacy
Viking Coca-Cola is a privately held company owned by the Faber Family. Viking Coca-Cola remains a dedicated family-run establishment that includes the Faber family and extends beyond to all members of the team including delivery drivers, sales personnel, executive management, and our partners.
Lead the Home Market
As Director of Home Market, you’ll ignite growth across Viking Coca-Cola’s “take home” business—expanding channels, sharpening execution, and protecting profitability through disciplined compliance and smart analysis.
Key responsibilities include:
- Build and refine programs, procedures, and SOPs that accelerate Home Market expansion
- Drive Key Account compliance to CTM/CMA contracts; report performance via CPact and available tools
- Manage funding tied to non-compliance, including deductions as needed
- Grow immediate-consumption opportunities inside take-home outlets (e.g., cold vaults, FLMs)
- Keep market pricing competitive; deliver financially backed recommendations
- Partner cross-functionally with Sales, Marketing, Operations, Cold Drink, and field teams; develop incentives and training
Required qualifications/skills:
- Bachelor’s degree in marketing or related field
- 5–10 years developing marketing strategies (beverage industry preferred)
- Excel and word processing proficiency; AS400 helpful; 10-key, basic math
- Professional communication, strong accuracy, multitasking, discretion
Ready to make a major market impact? Apply today.
Your Onsite Rhythm
Your mornings start in Saint Cloud with a fast scan of performance signals—CPact dashboards, contract notes, and pricing snapshots—then you’re on the move: a headquarters call with a chain, a quick huddle with Sales/Marketing to align next steps, and a check-in with Operations to anticipate volume swings.
By midday, you’re in the market—walking beverage sets, spotting cold-vault wins, and turning “good” execution into standout presence. Later, you’re back onsite shaping the next push: polishing a report, tuning an incentive plan, and clearing the path for the field team before the week’s momentum peaks. Some weekends, you’ll be hands-on with sell-downs to keep the playbook sharp and the shelves ready.
Rewards That Matter
Medical, Dental, and Vision coverage; 401(k); Life Insurance; Health Savings Account (HSA) and Flexible Spending Account (FSA); Competitive Salary; Paid Time Off; Snack/Drink Room; Employee Discounts.
Company at a glance
Mission
Viking Coca-Cola's mission is to play a vital role in assisting our customers, consumers and employees in surpassing their individual optimism of the future through inspiration, innovation, service and making a difference with our refreshments. Our mission is driven by heart-filled action and our success is measured by the happiness of all who benefit from the solutions and beverages we provide.
Vision
Our vision guides our team’s behaviors and decision making for the benefit of the consumers, customers and communities we serve. We seek mutually beneficial solutions motivated by win-win decision making. Our intent is to be the first choice for refreshment solutions because we conduct our business through delivering value, the right way, to all stakeholders.
Top Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)
- Life insurance
- Health savings account
- Flexible spending account
- Competitive salary
- Paid time off
- Snack and drink room
- Employee discounts
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