Strategic Marketing Manager (APAC )

About Us

Veralto

Veralto launched in October 2023 as a $5 billion global leader in essential technologies with a bold vision for creating an enduring positive impact for the world. Our operating companies are building on a long-standing legacy of success, innovation, and deep customer trust as they work to create a safer, cleaner, more vibrant future. Veralto is headquartered in Waltham, Massachusetts with 13 operating companies and 300+ locations worldwide. Our global team of 16,000 associates is committed to making an enduring positive impact on the world united by a powerful purpose. Safeguarding the World’s Most Vital Resources™

Veralto's Water Quality Companies' – Hach, Chemtreat, Trojan Technologies, OTT Hydromet, Sea-Bird Scientific, McCrometer, XOS & Aquatic Informatics- helps to manage, treat, purity & protect the global water supply from municipal & wastewater treatment facilities to lakes, rivers, watersheds, and oceans

Our Product Identification companies – Videojet, Esko, X-rite, Linx, and Pantone help package and protect the world’s food, medicine, and essentials by tracing and authenticating billions of goods that travel the global supply chain daily.

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WATER QUALITY PLATFORM

Water Quality (‘WQ”) Platform is part of the Environmental & Applied Solutions reporting segment and is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater, and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including Hach, Trojan Technologies, McCrometer and ChemTreat. WQ Asia has sales offices in India, Australia, New Zealand, Singapore, South Korea, Thailand, Malaysia, Indonesia, Vietnam, and the Philippines.

Every person is unique, but we all have something in common: the need for safe, clean water. And it’s only by bringing together people with diverse ideas, perspectives, and backgrounds that we can solve the complex water problems of our changing world.

About Role

ROLE DESCRIPTION

The Strategic Marketing Manager leads and drives cross-functional alignment to deliver commercial growth in their assigned vertical and/or region:

• Develop and execute the commercial strategy for the industrial vertical across India & APAC, partnering cross-functionally with Sales and Service, Product Management and Innovation, Demand Generation and Brand, and Operations to deliver high-single-digit growth

• Drive cross-functional alignment on vertical/region growth strategies and ensure the cross-functional teams are translating strategies to action effectively through good Action Plans, Funnel Management, Growth Rooms, Daily Management, etc.

• Work with the Product Management team to create new product commercialization plans by creating a comprehensive marketing plan including target personas, sales metrics, downstream marketing strategy, and sales enablement tools; regularly review existing go-to-market strategies to accelerate growth.

• Lead the annual Commercial Planning process for assigned vertical/region and partner with cross-functional teams to translate strategies to action, ensuring objectives are met throughout the year

• Gain an intimate understanding of customer problems through primary and secondary research and effectively communicate insights to inform strategies and tactics

• Lead the research and assessment of current and future market conditions/dynamics including macro factors, competitive landscape, industry trends, and customer needs, then translate findings into insights, strategy, and tactics

Role Specific Behaviors

Drives Commercial Growth Strategy:

• Develops and communicates a clear commercial growth strategy for assigned verticals and regions by integrating customer insights, market intelligence, competitive analysis, and business objectives.

• Aligns cross-functional stakeholders around strategic priorities and ensures execution plans are focused on achieving sustainable high-single-digit (HSD) growth.

Customer & Market Insights

• Demonstrates deep understanding of customer challenges, industry trends, regulatory drivers, and competitive dynamics through primary and secondary research.

• Translates complex market data into actionable insights that influence commercial strategies, product roadmaps, market expansion decisions, and customer engagement approaches.

Executes Through Cross-Functional Leadership

• Drives accountability and alignment across Sales, Service, Product Management, Innovation, Demand Generation, and Operations to execute growth strategies effectively.

• Uses structured management processes such as Action Plans, Funnel Management, Growth Rooms, Daily Management, and Veralto Enterprise System tools to monitor performance, identify gaps, and accelerate results.

Advances Innovation & Market Expansion

• Identifies and evaluates adjacent market opportunities, emerging applications, and transformational technologies to expand Trojan's growth potential.

• Influences product commercialization and long-term innovation by providing strategic market direction, defining customer needs, supporting go-to-market planning, and shaping the 5-year product roadmap.

What We Are Looking For (Skills & Qualifications)

• Bachelor’s degree required; MBA or other advanced Marketing degree preferred

• 5+ years’ relevant experience, preferably in marketing, corporate strategy, and/or product management

• Strategic and growth-oriented mindset, collaborative working style, and customer centricity

• Demonstrated ability to drive growth initiatives

• Ability to plan and manage at both strategic and operational levels

• Ability to present highly complex, technical, or difficult messages clearly and persuasively

• Strong strategic planning and analysis skills in sales, marketing, and business strategy

• Ability to work collaboratively with colleagues and staff to create a results-driven team-oriented environment

• Ability to travel over 40-50% of the time depending on time of year and business priorities/objectives

It would be a plus if you also possess previous experience in:

• Over 2 years of experience in Mergers & Acquisitions (M&A), including deal execution and strategic analysis

• More than 3 years of hands-on experience in tactical marketing (demand generation) or sales, and business development

• 2+ years of industry-specific experience in industrial water treatment solutions and technologies

• Proven track record of collaborating with global teams across multiple time zones and geographic regions

Other Duties

The associate may be asked to perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification

Health & Safety

Health & Safety is a shared responsibility at Trojan Technologies and is built into every job function. All associates are expected to contribute to a safe workplace by following established policies, identifying risks, and supporting continuous improvement. Supervisors also have specific duties under the Occupational Health and Safety Act, and additional training will be provided as required.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.