Senior Creative Copywriter

• Generate creative thoughts/ideas for IMC and PR campaigns.

• Write creative proposals with clear, coherent, and inspiring copy.

• In charge of the presentation and delivering the concept effectively from internal to external parties.

• Develop content strategies for always-on and ad-hoc campaigns, from content angle plans to detailed writings.

• Be responsible for implementing creative assets such as TVC script, print-ads ideas, PR stunts, etc.

• Oversee, guide, and proofread works for freelancers & juniors.

• Work closely with Creative Lead and Creative members to deliver a high standard of finished work.

• Coordinate with Account and Planning departments to understand job briefs and answer them with efficient solutions.

• Proactively study clients' industries and their products/services, target audience's insights, and competitors’ activities.

About you

• 3+ years of copywriting experience in an advertising agency or creative environment

• Solid portfolio across IMC/PR campaigns, social media, TVC scripts, print ads, and digital content

• Strong conceptual thinking with the ability to translate briefs into compelling, on-brand copy

• Confident presenter — able to communicate and sell creative ideas clearly to both internal teams and clients

• Experience developing content strategies, from angle planning to detailed execution

• Comfortable guiding and proofreading work from junior copywriters and freelancers

• Collaborative working style — able to coordinate effectively with Creative, Account, and Planning teams

• Proactive and self-driven, with a habit of staying informed on client industries, audience insights, and competitor activity

• Proficient in both Vietnamese and English copywriting

• Detail-oriented with a strong sense of craft and consistency across all written outputs