Manager, Retail Marketing

Job Summary

The Manager of Retail Marketing is responsible for the oversight and execution of dispensary-focused marketing across Verano’s retail footprint. This person will lead a team of retail marketing professionals in executing marketing initiatives and programs primarily designed for customer acquisition and retention, as well as driving sales of Verano’s retail products. This will be a cross-functional role, collaborating across our marketing department disciplines including brand, digital, and product to ensure important processes are maintained, timelines are met, and individuals are held accountable. This person must be willing to work out of Verano’s corporate office in Chicago, IL and travel to retail locations across our portfolio. 

Essential Duties and Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights 
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives 
• Find efficiencies across a complex and dynamic marketing stack to improve overall program effectiveness throughout owned, earned, and paid media channels 
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture 
• Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps 
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions 
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities 
• Responsible for adhering to marketing budget 
• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio 
• Perform other duties as assigned by leadership.

Minimum Qualifications

• Bachelor's degree required 
• 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution 
• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments 
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred 
• Experience leading a team in a matrixed organization 
• Experience contributing to the retail planning process 
• Excellent project management skills 
• Strong customer focus and relationship orientation 
• Exceptional written and verbal communication skills 
• Regional and national travel required

Preferred Qualifications

• Comfort with analytics and strong business acumen 
• Strong understanding of retail marketing 
• Ability to pivot priorities quickly and effectively as needed 
• Experience developing all aspects of marketing eco-system 
• Proven mastery of product launch protocol 
• Experience with media buying and budget management 
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel 

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.