Product Marketing Manager

Description

• Growing 100% year-over-year
• Our AI product (HOAi) went from $0 to millions in months
• Backed by Cove Hill Partners and JMI Private Equity
• 6M+ doors on our platform, displacing legacy systems

• Translate competitive and customer insight into sharper positioning and messaging
• Maintain buyer personas and ICP definitions, grounded in research and win/loss evidence
• Build and maintain core sales decks, product assets, and positioning-critical sales collateral
• Contribute to our website and comparison content
• Support thought-leadership and category-narrative content
• Help keep our message architecture current as the product and market evolve, flagging drift before it shows up in the field

• Own the narrative and positioning side of our launch cadence, sharing execution responsibilities with our Product Operations Manager
• Develop the external narrative and positioning for each launch, and the sales- and customer-facing assets that support it
• Support customer-transition planning for post-launch cutovers alongside Product and Enablement, so momentum doesn't drop off after launch day
• Run retrospectives that turn what worked (and what didn't) into better process for the next launch
• Be a partner to Demand Gen on the AI search visibility program — how Vantaca and our category show up in tools like ChatGPT, Perplexity, and Google AI Overviews
• Be a partner to Demand Gen on asset creation for product-based campaigns — the collateral, landing content, and campaign assets tied to specific products

• Partner closely with Product on roadmap and launch readiness, Enablement on sales readiness, and Customer Success on retention and account health

Requirements

• 3–5 years of product marketing experience, including ownership of product launches end to end
• B2B SaaS/software experience required; proptech or vertical software experience a strong plus
• A track record of taking ownership rather than waiting to be told what to do — you spot the gap and go fix it
• Genuinely AI-native: you use AI tools daily to move faster and think you'd struggle to work without them, not just familiar with the concept
• Strong industry curiosity and a fast learning curve — you don't need deep community-association-management expertise on day one, but you'll pick up unfamiliar domains quickly and enjoy doing it
• Comfortable context-switching across multiple products and audiences without losing precision in any one of them
• A genuinely creative thinker and excellent writer — someone who can make a technical capability sound like something worth caring about, not just correctly described
• Sharp with data: comfortable pulling and interpreting your own figures from a CRM or data warehouse
• Low tolerance for vague claims or sloppy terminology — you'd rather double-check a number than let it slide

• Always Growing: Likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow.
• Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together.
• Accountability Starts with Me: Notices problems and takes personal action to solve them.
• Unwavering Commitment to Customer Experience: Regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes.
• Innovate Boldly: We challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success.

• Our eNPS is +68! (Google it, that is great).
• Benefits: Medical, Dental, and Vision kick in day one.
• Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).
• 401K with Company Match.
• Remote Flexible - come to the office when needed.
• Great parental leave benefits.
• Named on Inc 5000 list of America’s Fastest Growing Private Companies.
• Named on Inc 5000 Vet 100 Private Companies list multiple years in a row.
• Winner of Coastal Entrepreneur Award, Technology Category.
• Active employee-led Culture Committee.
• Ongoing industry and professional development trainings available to all employees.
• Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community.
• We’re playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We’re building something cool and people like it here.