Growth Marketing Manager

About the role

Uride is looking for a hands-on Marketing Manager to own both sides of its marketplace — drivers and riders — across Canada. This is a builder role: you'll set up the channels, run the campaigns, write the briefs, manage the budget, and report on what's working. You'll report directly to senior leadership.

What you'll do

Driver Acquisition

·       Own the full driver recruitment funnel across all active Uride markets

·       Build and manage acquisition channels: paid social, search, referrals, community outreach

·       Partner with City GMs on local driver supply targets

Rider Acquisition & Growth

·       Drive first-time rider volume across cities through performance marketing

·       Own and allocate the marketing budget across channels; report on ROI to leadership

·       Build viral and referral loops to reduce paid CAC over time

·       Coordinate promotions and local market activations

PR & Press

·       Manage the external PR writer relationship and content pipeline

·       Develop and maintain an editorial calendar of story angles

·       Identify media opportunities tied to company milestones, city launches, and driver stories

·       Build Uride's share of voice in Canadian rideshare media

Communications & Brand

·       Own all outbound comms: email, push notifications, and in-app messaging

·       Maintain consistent brand voice across all channels and markets

·       Produce campaign briefs, copy, and creative direction for design partners

·       Support City GMs with lifecycle campaign assets and messaging templates

WHAT SUCCESS LOOKS LIKE

·       Driver applicant volume & funnel conversion rate

·       First-time rider acquisition cost (CAC) by market

·       Marketing budget ROI across paid channels

·       PR coverage volume & share of voice

·       Email and push open rates, click-through, and campaign-attributed rides

·       Lifecycle campaign engagement (in partnership with GMs)

Qualifications

Must Have

·       5+ years in growth, performance, or integrated marketing — you've run campaigns start to finish

·       Strongly data-oriented — comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel

·       Hands-on experience with paid social and search (Meta, Google, TikTok)

·       Strong writing skills — you can produce clear copy without heavy editing

·       Comfortable owning a budget and defending spend decisions with data

·       Self-starter who can operate without a large team or agency support

·       Experience working in a fast-moving, multi-market or platform business

Nice to Have

·       Rideshare, mobility, or marketplace experience

·       Experience managing a PR agency or freelance writer

·       Familiarity with driver or gig worker audiences

·       French language skills (asset for Quebec expansion)