About this role
About Truly
Truly Dental is Ireland’s largest dental provider, operating a growing network of dental practices across Ireland, the UK, and Dubai. The organization is committed to transforming the patient experience through modern technology, exceptional clinical care, and a human-centered approach grounded in honesty, compassion, quality, and integrity. Truly is redefining dentistry by making every patient interaction warmer, smarter, and more memorable.
Why Join Truly Dental?
Work in a modern, technology-driven clinical environment
Join a supportive team where collaboration and learning matter
Be part of a growing international dental group
Opportunity for long-term career development
Make a real impact on patient experience every day
Get a feel for our team and culture before applying:
🌐 Website
The Role
The Marketing Manager will be responsible for protecting, strengthening, and scaling the Truly brand across all channels and locations. This role plays a critical part in driving patient acquisition, engagement, and business growth through brand leadership, local activation, content strategy, events, and commercially focused marketing initiatives.
Key Responsibilities
Brand Management
Own and evolve the Truly brand identity across all touchpoints.
Ensure brand consistency across practices, campaigns, and communications.
Develop and maintain brand guidelines, templates, and standards.
Champion the organization’s tone of voice and customer experience principles.
Content Strategy & Execution
Lead content strategy across social media, email, website, and patient communications.
Manage editorial and content calendars.
Develop creative briefs and oversee creative production.
Leverage AI tools to accelerate content creation, campaign ideation, and performance analysis.
Offline Marketing
Plan and execute offline marketing campaigns including print, radio, direct mail, local press, and in-practice materials.
Manage production of collateral, signage, and point-of-sale materials.
Ensure alignment between offline and digital campaigns.
Local Practice Activation
Develop tailored local marketing plans for each practice.
Build relationships with local teams and understand market dynamics.
Drive community partnerships, sponsorships, and awareness initiatives.
Support new practice launches and local growth initiatives.
Events Management
Lead patient open days, referral events, community activations, and brand experiences.
Manage event planning, budgeting, execution, and reporting.
Ensure all events contribute to measurable commercial outcomes.
Commercial Performance
Define and track marketing KPIs.
Analyze performance data and generate actionable insights.
Manage marketing budgets and ROI accountability.
Align marketing initiatives with commercial and revenue objectives.
What We're Looking For
Essential Experience & Skills
- 5+ years in a marketing manager or senior marketing executive role, with broad ownership across brand, content, and offline channels.
- Proven experience in a multi-site retail, healthcare, or consumer services environment, where local activation and practice/store-level marketing are core to the role.
- Strong events management experience: open days, community events, or consumer-facing activations.
- Commercially minded: you understand what drives footfall and conversion, and you measure your work against it.
- Excellent copywriting and creative direction skills: you know what 'good' looks like and can articulate it clearly to team members and collaborators.
- Comfortable embracing and utilising AI tools and workflows as a core part of how you work.
- Strong project management skills: comfortable running multiple campaigns and priorities simultaneously.
- Highly collaborative: you work as well with a practice manager as you do with a creative director.
- Proficient in analytics and reporting, you are comfortable in Google Analytics, Meta Business Suite, and standard reporting tools.
- Full, clean driving licence: travel to practices across Ireland is a regular part of this role.
Desirable
- Experience in dental, healthcare, optical, or another regulated consumer health environment.
- Familiarity with CRM systems and patient journey marketing.
- Experience working on new site / new location launches.
- Third-level qualification in Marketing, Business, or a related discipline.
Important Details Before Applying
Full-time permanent position.
Based in Ireland with regular travel to practices nationwide.
Reports directly to the Chief Commercial Officer.
Requires a valid driving license.
Success will be measured through patient acquisition, engagement, footfall, conversion, and business growth metrics.
This is a hands-on leadership role requiring both strategic vision and operational execution.
Ready to join us? Click apply and tell us about yourself.
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