About this role
This is a remote position.
Location: Philippines
Target Market: Filipino Community in the UAE
Role Overview
Travelwings is looking for a relationship-driven Social Media Executive to lead localized brand marketing, partnerships, influencer programs, PR initiatives, mall activations, and community engagement while coordinating closely with the regional marketing team.
Key Responsibilities
- Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.
- Plan and execute mall activations, exhibitions, and offline events.
- Manage influencer identification, outreach, negotiations, onboarding, campaign execution, and performance reporting.
- Lead PR initiatives and coordinate with media partners.
- Build strategic partnerships with airlines, banks, malls, hotels, corporate organizations, and community groups.
- Coordinate localized social media content and campaigns with the central marketing team.
- Track campaign KPIs and prepare monthly performance reports.
- Build and maintain relationships with Filipino community groups, associations, schools, churches, and OFW networks in the UAE.
- Represent Travelwings at Filipino cultural events, exhibitions, and community programs.
- Develop partnerships with Filipino influencers, content creators, and media outlets.
Requirements
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