Social Media Associate – Ghana

Role Overview

Travelwings is looking for a relationship-driven Social Media Associate to lead localized brand marketing, partnerships, influencer programs, PR initiatives, mall activations, and community engagement while coordinating closely with the regional marketing team.

Key Responsibilities

• Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.
  
• Plan and execute mall activations, exhibitions, and offline events.
  
• Manage influencer identification, outreach, negotiations, onboarding, campaign execution, and performance reporting.
  
• Lead PR initiatives and coordinate with media partners.
  
• Build strategic partnerships with airlines, banks, malls, hotels, corporate organizations, and community groups.
  
• Coordinate localized social media content and campaigns with the central marketing team.
  
• Track campaign KPIs and prepare monthly performance reports.
  
• Drive brand awareness across Ghana through localized campaigns and community engagement initiatives.
  
• Develop partnerships with Ghanaian influencers, media outlets, corporate organizations, and travel communities.
  
• Represent Travelwings at trade shows, exhibitions, and local events.
  

Requirements