Field Marketing Event Regional Lead
São Paulo · On-site
About this role
Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What you'll do
This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution. You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence.
Responsibilities
- Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.
- Lead, mentor, and scale the regional events team, including regional and functional contributors.
- Define event standards, playbooks, and best practices to ensure consistency across markets.
- Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis.
- Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes.
- Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement.
- Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region.
- Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings.
- Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale.
- Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes).
- Use insights and data to continuously improve event strategy, formats, and execution.
- Own regional event budgets, forecasting, and ROI measurement.
Requirements
- 6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events.
- Proven experience leading teams and complex, region-wide programs.
- Deep expertise managing flagship tradeshows, brand events, and internal company events.
- Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously.
- Experience owning event technology stacks and vendor ecosystems.
- Exceptional stakeholder management and communication skills.
- Comfortable operating in fast-paced, high-growth environments.
- Willingness to travel as needed.
Bonus Points
- B2B SaaS, industrial tech, or enterprise technology background.
- CMP Certification.
- Experience building event programs from the ground up in a scaling company.
- Familiarity with revenue attribution and pipeline influence models.
Company at a glance
TRACTIAN reimagines industrial systems so that every frontline maintenance worker can realize their full potential. The company builds software and hardware in one place, delivering integrated solutions for industrial operations. TRACTIAN disrupts long-standing institutions with products and experiences that better serve the ambitions of its clients. As a growth-stage startup, it emphasizes rapid development and market impact. The company states that employees will work directly with the founders to help define the vision, product, and user experience.
Founded2019
Team Size501-1000
WorkspaceOn-site
IndustryAutomation Machinery Manufacturing
Location
São Paulo, São Paulo, Brazil
Websitetractian.com
LinkedInLinkedIn
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