• Lead the development and execution of project-specific marketing strategies that support business objectives, sales targets, and brand positioning. 
• Develop comprehensive marketing plans, including project positioning, target audiences, messaging, launch strategies, channel recommendations, budgets, timelines, and performance metrics.
• Lead project marketing initiatives from pre-launch through completion, including positioning, branding, customer journey development, launch strategy, presentation centre planning, and ongoing sales support. 
• Provide strategic direction on project branding, websites, renderings, photography, marketing collateral, presentation centres, signage, sales tools, and customer experience touchpoints. 
• Manage agency and consultant relationships, including creative, digital, media, public relations, and production partners, ensuring work is delivered on strategy, on schedule, and within budget.
• Partner with Development, Sales/Leasing, Construction, Customer Care, and leadership teams to ensure marketing initiatives align with project objectives, market conditions, and customer needs. 
• Evaluate market trends, competitive activity, customer insights, and project performance to identify opportunities and inform strategic recommendations.

• Oversee the execution of integrated marketing campaigns across digital, print, social media, email, out-of-home, events, public relations, and other marketing channels.
• Oversee campaign implementation across all channels, ensuring deliverables are executed effectively, timelines are met, and campaigns remain aligned with project objectives.
• Develop clear project briefs, marketing plans, and execution frameworks to align stakeholders and drive results.
• Ensure all marketing materials and customer touchpoints maintain a high standard of quality, accuracy, and brand consistency.
   

• Develop and manage project marketing budgets, forecasts, timelines, and scopes of work.
• Monitor campaign performance, lead generation, conversion metrics, and sales or leasing results, making recommendations to improve effectiveness and return on investment.
• Prepare marketing reports, project updates, and strategic recommendations for leadership and project teams.
• Track project expenditures and ensure effective management of marketing resources.

Team & Stakeholder Leadership

• Lead corporate marketing initiatives that strengthen Townline’s brand presence, including brand development, website initiatives, sponsorships, and other strategic business priorities.
• Provide leadership, mentorship, and guidance to marketing team members and external partners.
• Build strong relationships across departments and foster collaboration among project stakeholders.
• Lead cross-functional coordination to ensure project deliverables, timelines, and objectives are achieved.
• Support special projects as required.

• Degree or diploma in Marketing, Communications, Business, Public Relations, or a related field.
• 7+ years of progressive marketing experience in residential real estate development.
• Proven experience developing and executing marketing strategies that support project launches, sales or leasing objectives, brand positioning, lead generation, and customer acquisition.
• Strong understanding of project branding, integrated marketing campaigns, customer journeys, and marketing performance measurement.
• Experience managing project marketing budgets, timelines, scopes of work, and agency or vendor relationships.
• Strong analytical, strategic, and business acumen, with the ability to interpret market trends, customer insights, and campaign performance to inform decision-making.
• Excellent communication, presentation, stakeholder management, and relationship-building skills, with the ability to influence, align, and lead diverse teams.
• Strong leadership, organizational, and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Collaborative, proactive, and results-driven, with sound judgment and a demonstrated ability to drive projects from concept to completion.
• Valid Class 5 driver's licence and ability to travel to project sites, presentation centres, events, and meetings as required.