Marketing Coordinator
About this role
About Townline
Townline is an industry-leading Vancouver-based real estate developer with over 40 years of experience creating thoughtfully designed homes and communities across British Columbia. From townhomes and high-rise towers to mixed-use and alternative housing solutions, Townline is known for its commitment to quality, innovation, and exceptional customer care.With fully integrated in-house Development, Construction, Finance, Sales, Leasing, Customer Care, and Marketing teams, Townline is involved in every stage of the development process.
Townline offers competitive compensation, comprehensive health benefits, an on-site gym and wellness centre, career development opportunities, and a convenient office location at Marine Gateway.
Position Summary
Reporting to the Director of Marketing, the Marketing Coordinator plays a key role in supporting the planning, coordination, and execution of marketing initiatives across Townline's residential sales and rental portfolio. Working closely with internal teams, external partners, and consultants, this role contributes to project launches, integrated marketing campaigns, digital initiatives, events, and day-to-day marketing operations.
The successful candidate will have the opportunity to take ownership of key marketing initiatives while building expertise across project marketing, digital marketing, CRM management, analytics, and stakeholder engagement. This role is ideal for an ambitious marketing professional looking to broaden their experience across all facets of real estate development marketing and grow within a collaborative, high-performing team.
Key Responsibilities
Marketing Strategy & Campaigns
- Support project launches, sales activations, presentation centre openings, partnerships, sponsorships, and events, while coordinating creative briefs and marketing deliverables with internal teams and external partners.
- Coordinate integrated marketing campaigns across digital, print, social, email, web, outdoor, and presentation centre channels, including advertising placements, media schedules, campaign launches, and production timelines.
- Support the planning and execution of project launches, sales activations, presentation centre openings, partnerships, sponsorships, events, and other special marketing or corporate initiatives.
- Conduct regular presentation centre visits to ensure marketing materials and brand standards are maintained.
- Assist in developing creative briefs and coordinating marketing deliverables with internal teams and external partners.
Digital Marketing & CRM
- Execute digital marketing initiatives including paid media, email marketing and automation campaigns, remarketing, lead generation, and social media advertising.
- Assist with website updates, landing page optimization, SEO initiatives, and customer journey improvements to increase organic visibility, lead acquisition, and conversion performance.
- Maintain CRM systems, lead flow processes, audience segmentation, and marketing databases.
- Monitor campaign performance and support ongoing optimization efforts using analytics and reporting tools.
- Evaluate emerging marketing technologies, AI-enabled tools, and industry best practices to identify opportunities for innovation and improved efficiency.
Analytics & Reporting
- Track campaign performance, lead generation metrics, conversion rates, and key marketing KPIs.
- Maintain campaign dashboards and assist in preparing weekly, monthly, quarterly, and project-specific marketing reports.
- Monitor market activity, competitor initiatives, and industry trends to identify opportunities and insights.
- Support marketing decision-making through performance analysis, lead quality reporting, and data-informed recommendations.
Project Coordination & Administration
- Manage project schedules, workback plans, and marketing deliverable timelines to ensure deadlines are achieved.
- Track marketing budgets and assist with invoice processing, reconciliations, and budget reporting.
- Maintain organized project files, marketing assets, creative libraries, competitor tracking resources, and document management systems.
- Coordinate with internal stakeholders and external partners, including Sales, Leasing, Development, Construction, Finance, agencies, consultants, media partners, and vendors.
- Develop project templates, presentations, reports, and marketing documentation while identifying opportunities to improve marketing processes and operational efficiencies.
- Support special projects and corporate initiatives as required.
Qualifications & Experience
- 2–4 years of marketing experience, preferably in real estate development, project marketing, or a related industry.
- Diploma or degree in Marketing, Communications, Business, or a related field.
- Experience coordinating multi-channel marketing campaigns and managing multiple projects simultaneously.
- Understanding of residential presale or leasing marketing, customer acquisition, and lead generation strategies.
- Strong project management, organizational, communication, and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.
- Self-motivated, detail-oriented, adaptable, and highly accountable, with a collaborative approach to working with internal and external stakeholders.
- Demonstrated ability to take ownership of projects and work independently while managing competing priorities.
- Familiarity with CRM platforms (Lasso or equivalent), email marketing systems, and digital advertising platforms.
- Working knowledge of website content management systems, SEO best practices, and campaign analytics.
- Experience with Google Analytics (GA4), Meta Ads Manager, Google Ads, or similar platforms is considered an asset.
- Knowledge of Adobe Creative Suite, Canva, Figma, or other creative software is considered an asset.
- Proficiency in Microsoft Office Suite.
- Occasional travel within the Lower Mainland and Vancouver Island may be required.
Company at a glance
Townline is an industry-leading, Vancouver based real estate developer known for its innovative living solutions, meticulous execution, and unparalleled attention to detail. For nearly 40 years, every Townline project has been defined by a strong focus on home buyer and tenant experience, purposeful design, and an unwavering commitment to enriching the cities and communities we build in.
Townline builds for everyone: single family homes, townhomes, purpose-built rentals, woodframe/low-rise buildings, concrete highrise towers, alternative housing solutions, and a variety of mixed-use communities, listening carefully to the needs of the community and the people who will live or work there.
Townline seeks to add value with meaningful details that complement the lives of individuals and the city through quality construction, thoughtful design, and exceptional, forward thinking amenities, carefully tailored to the unique needs of neighbourhoods and how real lives unfold over time.
Our cohesive approach sets us apart. In-house development, finance, construction, marketing, and sales and leasing teams mean that Townline is continuously involved and committed, at each stage of every project. Our in-house construction team allows Townline to deliver unmoderated efficiency and consistent quality. Our customer care team is a crucial part of our dedication to the individuals and communities with whom we foster long-term relationships built upon trust and respect. Relationships are fundamental to our story: Townline believes in a face-to-face, person-to-person approach with each of our stakeholders, partners, and buyers.
Rooted in honesty and accountability, Townline is wholly committed to meeting each promise and exceeding every expectation. Townline cares deeply about the longevity and vitality of the markets we build in.
That’s the Townline Way.
Top Benefits
- Competitive Compensation
- Comprehensive Health Benefits
- On-site Gym
- Wellness Centre
- Career Development Opportunities
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