Founding Growth Lead
Toronto · Remote ok
About this role
About Tofu
How do you distinguish between real and fake in an AI world?
This question has crippled the recruiting industry overnight. Tofu is building one of the most important companies of our time and the layer to fix it.
AI has made it easier than ever to fake credentials, impersonate real people, and apply to jobs at scale using synthetic identities. More than 60% of remote applicants are fake, there were 75M detected deepfakes last year, and the number of state-sponsored groups hired by Fortune 500s grew 220%.
The hiring funnel has become the front door to the enterprise, and AI has cracked it wide open. It's a $96 billion problem that needs to be solved.
We're changing that.
Tofu is building a new standard for security in hiring.
If you want to help build the trust layer for the internet and redefine how identity works in the AI era, we'd love to talk.
About the Role
Most of the market that needs Tofu hasn't heard of us yet. This job exists to fix that — and to know, with numbers, which channel gets the credit when it happens.
We're hiring a Growth Lead to own two things. First: figure out which channels actually drive Tofu's growth, and instrument that so every dollar and hour has an ROI attached to it. Second: run top-of-funnel acquisition across every channel that matters — website form conversion, paid ads, SEO/GEO, SEM, account-based marketing, and product marketing. Product marketing — positioning, narrative, the story — is part of the job, not the whole job. It's the second priority, in service of pipeline, not a lane of its own.
This is a hands-on execution role, not a strategy-and-delegate one. You're in the ad accounts, in the CMS, in the analytics dashboards, running the campaigns yourself. Titles can flex — Growth Lead or Growth Manager both fit — what matters is deep, current execution experience across the channels above, not years spent managing other people's work. You'll use AI tools to move faster and cover more ground than a person working alone could, but the channels are yours to run day to day.
You'll market a deeply technical product — a candidate fraud detection and identity platform — to a sophisticated audience of talent, recruiting, and security leaders. Tofu already has product-market fit and an established position; your job is to turn that into a predictable, measurable growth engine, not invent the position from zero.
You'll work directly with the founders and have room to grow with the company as the function scales. You report to the CEO.
What you'll do
Know what's actually driving growth
- Instrument attribution across every channel — website, paid, SEO/GEO, SEM, ABM, product marketing — so we know what's earning its keep and what isn't.
- Report on what matters: signups, pipeline, and revenue by channel, not impressions or clicks.
- Run the loop end to end: hypothesis, test, measure, kill or double down.
Drive top-of-funnel acquisition across every channel
- Own website form conversion: the pages, flows, and tests that turn traffic into leads.
- Run paid acquisition — Google, LinkedIn, and whatever else the data says works.
- Build our SEO and GEO presence so we show up in search and in AI answers, plus SEM to capture demand directly.
- Run account-based marketing against named accounts in talent, recruiting, and security.
- Use AI tools to speed up campaign, content, and landing page execution — you're doing the work, just faster.
Own product marketing: positioning and narrative
- Take over and evolve Tofu's positioning, messaging, and category narrative — building on a strong foundation, not starting from zero.
- Continue to evolve Tofu's new website and the publication of our first customer success story, then build a repeatable pipeline of customer and partner case studies.
- Own the surfaces where that narrative lives: website, LinkedIn, industry outlets, and a thought-leadership blog that earns attention in a technical market.
Build sales enablement that helps reps win
- Create the core sales collateral: decks, one-pagers, and standard narratives mapped to each segment.
- Build success stories, customer testimonials, and ROI models that move deals forward.
- Partner with the sales team (scaling to four reps) so enablement directly unblocks pipeline and conversion.
What we're looking for
- 3–5 years in B2B demand generation or growth marketing, hands-on, with a full funnel you've run yourself from first touch to closed revenue.
- Working experience across paid media, SEO/SEM, and website conversion — not theory, channels you've personally run and can show the numbers on.
- ABM experience targeting enterprise accounts.
- Product marketing chops — positioning, narrative, category work — as a plus, not the core ask.
- Experience marketing technical products (security, HR tech, trust & safety) to technical and business audiences, and the judgment to know what they'll ignore.
- Fluency with a modern marketing stack and the data skills to know if a campaign actually worked.
- You use AI in your daily workflow — especially for the repetitive parts of execution — and want a role built around using it well, not one that measures you by headcount managed.
- Comfort with ambiguity and a preference for direct ownership over layers of approval.
- You don't need to check every box. If you're missing some but confident you'll close the gap quickly, apply anyway.
Why Tofu and this Role
You'll help build the trust layer for the internet, one of the defining problems of the AI era, and build a generational company.
Benefits & Perks
- Competitive salary + meaningful equity
- Comprehensive health benefits
- 3 weeks of vacation
- New laptop and gear to do your best work
- Tofu swag your friends will want to steal
Company at a glance
Tofu helps talent teams protect their recruiting pipeline. Tofu's agents:
- Screen volumes of applications with AI and bespoke requirements
- Enrich applicant information with internet data
- Filter out applicant fraud and validate identity
Hundreds of talent teams like Restaurant365, Luxury Presence, Garner Health, Crusoe Energy, Prophecy and many others use tofu to screen and recruit faster.
We’re backed by Slow Ventures, Founder Collective, Night Capital, Ritual Capital and Garage Capital.
Founded2023
Team Size11-50 employees
WorkspaceRemote ok
IndustryTechnology, Information and Internet
Location
Toronto, Ontario, Canada
Websitehiretofu.com
LinkedInLinkedIn
Top Benefits
- Competitive salary
- Meaningful equity
- Comprehensive health benefits
- 3 weeks of vacation
- New laptop and gear
- Tofu swag
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