Sales Director

Title: Sales Director

FLSA Status: Exempt

Shift: 8am – 5pm; Remote with Flexible hours

Reports to: Executive Director

Department: ThriveMore at Home

Employment Status: Full-Time

Supervisory Responsibilities: N/A

Location: Raleigh, NC; Hybrid/field based

Date Created/Last Evaluated: 04/2026

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Essential Position

Salary:

Summary: The Sales Director manages the sales process for ThriveMore at Home – a Continuing Care Services Without Lodging program currently serving Raleigh, North Carolina and the surrounding areas. Follow and manage prospects through the course of their journey until membership. Supervise a sales consultant once program grows to a membership level to add the consultant. Maintain or exceed budgeted membership goals.

Qualification Requirements

• Requires a bachelor’s degree and a working knowledge of sales practices and procedures.
• Requires prior direct sales experience, preferably in senior living industry, along with the application of this knowledge to sales activities such as sales presentations and customer prospecting.

Preferred Qualifications

• Preferred experience selling an expansion or new senior living community.

Knowledge, Skills and Abilities

• Be an effective communicator who can speak well, makes a good first impression, and demonstrates compassion for others.
• Ability to present to large groups as well as one-on-one client presentations.
• Interact with prospective residents – conducting interviews and following up on sales leads.
• Possess drive and perseverance and committed to achieving the expected sales/marketing goals.
• Be a high-energy, self-starter with a strong goal orientation, and a big picture perspective.
• Must have the ability to read, write and perform basic mathematics and should be computer literate.
• Should demonstrate motivation and good interpersonal skills to effectively communicate with customers and co-workers.

Supervisory Responsibilities

• N/A

Essential Functions

• Actively pursues prospects through work performed remotely and during home visits including networking, holding visits and luncheons, telephone follow-up, prospecting etc.
• Maintains knowledge of local competition as well as other CCaH programs.
• Plans and participates in sales presentations for lunch and learns and similar events as well as in-home appointments.
• Meets with interested individuals and couples, discusses features of the program and pre-qualifies customers for membership.
• Completes all sales and application paperwork and ensures that forms are completed thoroughly and accurately, including Senior Sign document completion.
• Ensures that corrections are made quickly on any application documents containing omissions or errors and resolves sales-related issues to expedite membership.
• Maintains accurate records on prospective customers in CRM. Submits reports regarding daily and weekly activities including appointments, prospecting and results.
• Works with Chief Marketing Officer on marketing strategies for the community.

Physical Demands

• Travels regularly within the designated service area, including driving to client homes and event locations
• Sits, stands, and walks for extended periods during meetings, presentations, and events
• Communicates effectively in both one-on-one and group settings, including speaking to large audiences
• Uses standard office equipment such as computers, phones, and CRM systems
• Occasionally lifts or carries materials (e.g., marketing materials, presentation supplies) up to approximately 15–20 pounds
• The role also requires sustained energy, adaptability, and the ability to manage multiple priorities in a fast-paced, goal-oriented sales environment.