Global Brand Activation Manager (m/w/d)
About this role
Über uns:
Great Taste. Clear Attitude. Unforgettable Experiences.That's what THOMAS HENRY, UNDONE, and MATE MATE are all about.
Founded in Berlin in 2010, our brands have grown from local pioneers to international players. Today, we're creating experiences that inspire bartenders, partners, and consumers around the world. Tomorrow, we want to take things even further—with you.
We're looking for a Global Brand Activation & Advocacy Manager who thrives at the intersection of brand, culture, and hospitality. Someone who can turn strategy into experiences, build meaningful industry relationships, and create activations that leave a lasting impression.
Your responsibilities include:
- Driving the execution of our global brand strategy and annual activation roadmap
- Creating impactful, scalable launch and activation toolkits that empower markets worldwide
- Leading the strategic planning of international trade shows, events, partnerships, and industry collaborations
- Developing compelling POS materials and activation concepts together with our Trade Marketing team
- Managing and inspiring our international Brand Ambassador network
- Coordinating global bartender exchange programs, educational initiatives, and advocacy travel experiences
- Partnering closely with distributors and sales teams to deliver world-class brand activations in-market
- Identifying emerging consumer trends, cultural movements, and industry insights to keep our brands ahead of the curve
- Designing and executing exclusive customer and partner incentive experiences
- 3+ years of experience in Brand Management, Trade Marketing, Events, Advocacy, or a similar marketing role
- A genuine passion for hospitality, drinks culture, and the premium beverage industry
- Hands-on experience within bars, hospitality, spirits, or FMCG brands is a strong advantage
- Deep understanding of consumer trends, cocktail culture, and the evolving hospitality landscape
- Outstanding project management and organizational skills
- A proactive, entrepreneurial mindset with a strong bias for action
- Excellent communication and stakeholder management skills
- An international mindset, fluency in English, and at least intermediate-level German language skills
- Based in Berlin or willing to relocate, as this position is based at our Berlin office
- A willingness to travel and represent our brands globally
- Work with exciting brands, products, and international projects
- Benefit from short decision-making processes and direct interaction with management
- Join a team with personality, humor, and open, fast communication
- Enjoy the freedom to bring in your own ideas and grow personally
- Build and expand your international network
- Flexible working hours that fit your lifestyle
- A competitive compensation package with an annual bonus
We look forward to receiving your digital application via our application tool:
https://www.thomas-henry.de/wir/jobs
Was auf dich zukommen wird:
Was solltest du mitbringen:
Wie wir dich begeistern:
Kontaktinformationen:
Company at a glance
THE REFRESHMENT PIONEER FROM BERLIN
Since 2010, the name Thomas Henry has been the main inspiration for a young company from Germany to produce a perfect selection of soft drinks. Based in Berlin, the bitter lemonade experts have been busy adding high-class and unique products to the ever-changing world of gastronomy. The range consists of classic bar sodas – tonic water, bitter lemon, ginger ale and soda water, the tonic spinoffs Elderflower Tonic and Cherry Blossom Tonic as well as the trendy Ginger Beer, which, in Germany, is called Spicy Ginger.
In 2014, Thomas Henry introduced its “all day range“, the first two products of which are Mystic Mango and Ultimate Grapefruit. Thomas Henry’s portfolio responds to the call for more variety and offers those in front of and behind bars an alternative in taste, price and look.
BARTENDER AND PHARMACIST
In 1773, Thomas Henry – for the first time in history – successfully enriched water with carbon dioxide. He did so in Manchester, England. Soda water had officially been invented! Thomas Henry? He was a pharmacist, a visionary and a gentleman. To the very core of his being. The one who is serving the world this way is the perfect namesake for an even more perfect selection of soft drinks.
THOMAS HENRY: WHAT WE STAND FOR
Thomas Henry stands for best ingredients and a unique composition. Grown-up and full taste, more indulgence, be it pure or mixed in a long drink. Our natural mineral water is sourced from the Bad Meinberg springs in North Rhine-Westphalia. Demineralizing it, we guarantee a constant, harmonic taste for our high-end products along with wholesome, fine-sparkling carbon dioxide.
Top Benefits
- International projects
- Short decision-making processes
- Direct interaction with management
- Personal growth opportunities
- International networking
- Flexible working hours
- Competitive compensation package
- Annual bonus
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?