Senior Business Director
About this role
Location: London
Company: MA+Group
Position: Full-Time
About MA+Group
MA+Group is a culture-led creative agency operating at the intersection of social, entertainment, and luxury brand storytelling. We deliver high-impact social campaigns, ATL hero moments, and cultural activations around globally significant tentpole events (e.g. Met Gala, Grammys, Oscars, Fashion Weeks).
We are entering a significant growth phase and are seeking a senior client services leader to manage one of our largest global accounts and help scale the agency's operational rigor.
The Role
We are looking for a Senior Business Director to lead and grow our flagship account. This is a substantial, multi-workstream business spanning social, ATL hero campaigns, and high-profile cultural activations.
This role will:
Lead day-to-day senior client relationships (primarily Head of Brand-level clients)
Manage and mentor a team of 4 Account Leads
Drive account growth, retention, and operational excellence
Report directly to the agency leadership
This is a highly visible leadership position requiring strategic thinking, precision execution, and commercial acumen.
Key Responsibilities
Client Leadership
Own senior client relationships at Head of Brand level
Act as a trusted strategic partner, not just a delivery lead
Confidently lead QBRs, campaign presentations, and high-stakes conversations
Manage complex stakeholder environments across global markets
Account & Commercial Growth
Identify organic growth opportunities within the JW account
Drive upsell and cross-functional expansion across Social, ATL, and experiential
Own forecasting, scope management, and margin control
Maintain strong client retention and satisfaction
Campaign & Activation Oversight
Oversee integrated campaigns across:
Social-first content ecosystems
ATL hero campaigns
Luxury culture activations (Met Gala, Grammys, etc.)
Ensure excellence in delivery, timeline management, and budget control
Maintain extremely high attention to detail
Team Leadership & Operations
Lead, mentor, and scale a team of 4 Account Leads
Implement and refine processes to support agency growth
Improve workflow efficiencies across cross-functional teams
Foster a culture of accountability and high standards
Ideal Profile
10+ years' experience in senior client services roles within advertising, creative, social, or integrated agencies
Proven experience managing large, global brand accounts
Direct experience working with Head of Brand and CMO-level stakeholders
Strong background across: Social-first campaigns, ATL hero creative and luxury cultural brand activations
Experience leading multiple teams and complex workstreams simultaneously
Commercially savvy with strong financial oversight capability
Highly detail-oriented with strong operational discipline
Based in New York or London (required)
Company at a glance
The Independents is a global ecosystem of 21 best-in-class partner agencies crafting extraordinary brand experiences that captivate audiences worldwide. In collaboration with its clients across the luxury and lifestyle industries, The Independents creates meaningful connections between people and the brands they love.
The Independents’ curation reflects an expansive roster of industry pioneers, including 2 x 4, Atelier Athem, Atelier Lum, Bureau Béatrice, Bureau Betak, Bureau Future, Ctzar, Inca Productions, k2, Karla Otto, Kennedy, Kitten Production, Kitty Events, Lefty, Lucien Pagès Communication, MA+Group, Prodject, Sunshine, Terminal 9 Studios, The Qode and We Are Ona. The group’s capabilities span research, core strategy, communications strategy, design, production and distribution, a scope that adapts to every creative challenge.
The group translates strategic insights into creative concepts, which are developed into personally relevant experiences that engage local and global audiences by way of its presence in Milan, Paris, London, Munich, Barcelona, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo, Seoul, Abu Dhabi, Dubai, Doha and Riyadh.
In March 2025, The Independents launched L’Incubateur, a pioneering initiative conceived to identify, support and accelerate the next wave of talent, entrepreneurs and creative agencies on a global scale. Since June 2023, The Independents has been backed by Banijay Group and TowerBrook Capital Partners.
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