Social Media & Creator Manager
About this role
About The Bureau
The Bureau produces fashion week across three global markets — New York Fashion Week, Paris Fashion Week, and Los Angeles Fashion Week. Hundreds of designers per season. 12,000–15,000+ guests in the room and millions more watching digitally. Our mission: open the global runway to the talent and brands shaping what's next.
We're headquartered in the Greenville, SC area and work primarily in person — speed comes from being in the room. This is not a spectator job. We're in hyper-growth, we sell tickets and tell stories year-round, and we're hiring the team behind every show.
The Role
Fashion week is the most visual product on earth — and you'll run the channels where the world watches it. You own The Bureau's organic social presence end to end: the daily calendar, the event-week coverage, the community, and the creators and influencers who amplify every show.
This is a builder role. You'll take accounts with massive raw material — runway shows, hundreds of designers, three global markets — and turn them into a content engine that sells tickets year-round and makes designers fight to be on our runway.
What You'll Own
Channel strategy & daily publishing
- Own the content calendar across Instagram and TikTok (plus emerging platforms you make the case for)
- Ship daily: feed posts, stories, reels, short-form — polished in-season, relentless off-season
- Grow followers, engagement, and — most importantly — traffic and ticket sales from organic
Event coverage
- Plan and run social coverage for every show week: runway, backstage, front row, arrivals
- Direct real-time capture and same-night publishing while the moment is hot
- Build the shot lists, capture teams, and posting workflows that make event weeks look effortless
Creator & influencer program
- Source, vet, and manage the creator and influencer roster across all three markets
- Run show seeding: comp tickets, invitations, gifting, and front-row placements for the right creators
- Negotiate content agreements and usage rights; manage deliverables and deadlines
- Own event-week creator logistics — credentials, check-in, backstage access, escorts
- Track and report creator-driven reach, traffic, and conversions
Community & designer amplification
- Engage daily: comments, DMs, tags, designer reposts
- Produce designer spotlight series that make our talent look like stars — because they are
- Coordinate with designers' own channels so every show gets amplified twice
Collaboration
- Brief our Graphic Designer for templates, toolkits, and hero assets
- Feed winning organic content to paid — your best posts become our best ads
- Work with lifecycle marketing so social, email, and SMS tell one story per launch
Who You Are
- 3+ years running social for a consumer brand — fashion, beauty, events, hospitality, or entertainment strongly preferred
- Proven growth story. You can show accounts you grew, with numbers, and explain exactly what worked
- Native to short-form. You think in hooks, trends, and formats — and you can shoot and edit a reel yourself when speed matters
- Creator-relationship operator. You've managed influencer campaigns end to end: sourcing, deals, deliverables, reporting
- Taste. You know the difference between content that's on-trend and content that's on-brand — and you can do both at once
- Calm under event pressure. Show weeks are live, loud, and unforgiving. You publish through it
- Data-aware. You read your analytics, know your best-performing formats, and let results steer the calendar
Nice to Have
- Experience covering live events (fashion weeks, festivals, sports, premieres)
- Video editing (CapCut, Premiere) and mobile photography chops
- Existing relationships with fashion/lifestyle creators
- Familiarity with affiliate or creator-tracking tools
Why This Role
- The most photogenic raw material in marketing: runways, designers, celebrities, front rows — three cities a year
- Full ownership of channels with obvious untapped upside
- Direct line to leadership — no layers between your idea and the feed
- Hyper-growth company: new markets, rapid promotions, room to build the social team under you
Logistics
- Based in the Greenville, SC area — primarily in person
- Travel to show markets (New York, Paris, Los Angeles) during event weeks
- Salary + benefits commensurate with experience
Company at a glance
At The Bureau, we unite craft, precision and a considered approach to modern model representation.
With over fifteen years of industry experience, we have built an agency grounded in technical expertise, thoughtful execution and representation with integrity. Founded to address a clear gap in the market, The Bureau redefined how fit and commercial talent are supported, recognising the true skill and value they bring to the garment creation process.
We represent all shapes, sizes and ethnicities, with an inclusive roster driven by authenticity, capability and individuality. Our talent spans established commercial models and newly discovered faces, including many with atelier training who can support clients at a technical level from development through to production.
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