Principal Product Manager

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is looking for a Principal Product Manager to lead the strategy and execution of our China e-commerce experience, starting with Topps.com and expanding into a broader localized commerce ecosystem.

This is a high-impact, market-building role where you will define how we enter and scale in one of the world’s most complex and dynamic digital markets. You’ll own the product vision for China, translating global capabilities into locally relevant, high-performing experiences. and lead its execution

You will partner closely with a local Senior Staff Engineer and a local development agency to deliver against this vision, combining deep product thinking with strong execution. in a vendor-supported development environment.

What You’ll Do

Define Product Strategy

• Own the China e-commerce product vision and roadmap 
• Identify the right market entry and growth strategy across channels (e.g., WeChat Mini-Programs, social commerce) 
• Drive product decisions that balance global consistency with local market needs 

Build for the China Market

• Translate global experiences into China-native user journeys 
• Shape product features that align with:
  • Local payment systems (WeChat Pay, Alipay)
  • Logistics and fulfillment expectations
  • Social and community-driven commerce behaviors
• Ensure strong product-market fit in a fast-evolving environment 

Drive Execution

• Lead the end-to-end product lifecycle from concept through launch and iteration 
• Own backlog prioritization, sprint planning, and delivery milestones 
• Partner with engineering and vendors to ensure high-quality, on-time delivery
• Report on progress, major decisions, issues and resolution in a clear and consistent way to the local and US leadership teams 

Collaborate Cross-Functionally

• Partner closely with a Senior Staff Engineer to align product vision with technical execution 
• Work across global Product, Engineering, Legal, and Business teams to drive alignment 
• Serve as the primary product point of contact between China and US-based stakeholders 

Operate in a Complex Ecosystem

• Navigate platform constraints within the WeChat ecosystem 
• Ensure product decisions align with local regulations and compliance requirements 
• Balance speed, quality, and scalability in a vendor-supported model 

Leverage Data & Insights

• Define success metrics and build a data-informed product strategy 
• Use analytics and user insights to optimize conversion, engagement, and retention 
• Foster a test-and-learn approach to drive continuous improvement 

What We’re Looking For

• 8+ years of product management experience, including ownership of end-to-end product strategy and delivery 
• Experience building or scaling consumer-facing digital products or e-commerce platforms 
• Strong understanding of China’s digital ecosystem, including:
  • Social commerce and mobile-first user behavior
  • Local payments and platform integrations
• Proven ability to operate in ambiguous, fast-moving environments 
• Experience working across global teams (China + US or similar) 
• Strong communication skills, with the ability to influence stakeholders at all levels 

Nice to Have

• Experience launching products in China or other international markets 
• Familiarity with vendor or partner-led development models 
• Background in marketplaces, collectibles, or fan-focused platforms 
• Technical fluency and ability to partner deeply with engineering teams 

Why Join Us

This is a rare opportunity to:

• Shape how Fanatics enters and scales in China as the first local Product person
• Build a product from the ground up in a high-growth market 
• Work at the intersection of global strategy and local innovation 

You’ll play a critical role in establishing a long-term, scalable presence for Fanatics Collectibles in one of the world’s most important e-commerce markets.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers