Marketing Specialist, Greater China
About this role
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collectibles is seeking a Marketing Specialist for Greater China, will provide day-to-day support for local marketing initiatives to help grow the Topps brand and engage sports fan communities across China. This role focuses on assisting with fan community partnerships, supporting online community engagement, and coordinating marketing materials and event logistics.
This is an entry-level role ideal for a candidate with 1–3 years of marketing experience who is highly detail-oriented, organized, and passionate about sports culture. The position requires strong communication skills in both English and Chinese and the ability to support multiple projects simultaneously.
This is a full time role, in the designated office 5 days per week.
Key Responsibilities
Fan Community & Event Support
- Support the team in maintaining relationships with sports fan clubs across basketball, football, and baseball communities.
- Assist in the coordination and execution of co-branded fan activities and local events.
- Provide logistical and on-site support for events, including preparation, setup coordination, and post-event wrap-up.
- Help collect feedback and basic performance data from fan activities to support post-event reporting.
- Coordinate with internal teams to ensure necessary resources and materials are prepared for partnership activities
Online Community & Marketing Support
- Assist with daily operations of official online communities, including content posting and monitoring community engagement.
- Support the execution of user engagement initiatives and online campaigns.
- Respond to routine fan inquiries and escalate issues when necessary.
- Track basic community growth metrics and help prepare summary reports.
Marketing Materials & Logistics Coordination
- Support the production and coordination of marketing materials, including liaising with internal teams and external vendors.
- Assist with organizing and tracking marketing materials for events, including inventory coordination and shipment tracking.
- Provide on-site material support during marketing activities and help reconcile materials post-event.
- Maintain organized records of marketing materials and logistics information.
The Ideal Candidate
- Bachelor’s degree from a top-tier university.
- 1–3 years of relevant marketing experience.
- Event or activation experience is a plus; interest in sports is highly desirable.
- Highly detail-oriented with strong organizational skills.
- Strong written and verbal communication skills in both English and Chinese (Mandarin required).
- Proactive, responsible, and able to follow through on assigned tasks.
- Comfortable working in a fast-paced and team-oriented environment
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards
Company at a glance
The Topps Company, Inc. is the iconic, preeminent leader in physical and digital collectibles. Acquired by Fanatics Collectibles in January 2022, Topps is the company's cornerstone licensed trading card brand.
Founded in 1938, The Topps Company started in confections with "Topps Gum" (later introducing Bazooka Bubble Gum) and released its first trading card set in 1950. Today, the company produces trading cards and collectibles, custom cards, memorabilia, sticker album collections and more related to iconic and pop culture brands such as Major League Baseball, Major League Soccer, Star Wars, Bundesliga, UEFA Champions League, World Wrestling Entertainment and Garbage Pail Kids. Fanatics Collectibles has also secured long-term, exclusive rights to design, manufacture and distribute trading cards for several additional sports properties, including NBA, NBPA and NFLPA, in the coming years.
Topps’ Digital Apps division produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, KICK, NHL SKATE, Star Wars Card Trader, The Walking Dead Universe Collect, WWE SLAM, Marvel Collect! and Disney Collect! https://play.toppsapps.com/.
Headquartered in New York City, Topps maintains offices in several countries including the United Kingdom, Germany, Italy, India and Brazil.
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