Mgr Cust Planning Growth Channels
About this role
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
Location
Minneapolis, MN
About The Hershey Company
How will you fit into the big picture?
What will you do?
Demand & Commercial Forecast Ownership
- Own the development, maintenance, and delivery of demand and commercial forecasts for assigned portfolios and customers.
- Integrate historical performance, market trends, customer strategies, and commercial inputs into actionable forecasts.
- Monitor forecast accuracy and identify opportunities for continuous improvement.
Customer Planning & Annual Business Planning
- Lead the development and execution of customer plans aligned with Growth Channel and enterprise objectives.
- Partner with Sales teams and customers to identify merchandising, assortment, promotional, and item expansion opportunities.
- Develop strategic linkages between company goals and customer growth strategies.
- Scenario Planning & Trade-Off Analysis
- Evaluate risks, opportunities, pricing changes, promotional investments, and portfolio impacts through scenario modeling.
- Translate findings into clear recommendations that support business decisions and growth objectives.
Cross-Functional Collaboration
- Partner with Sales, Finance, Supply Chain, and Customer teams to align demand plans with business objectives.
- Coordinate internal and external resources to support customer planning meetings and business reviews.
- Communicate insights and recommendations to stakeholders across the organization.
Performance Analysis & Capability Development
- Analyze forecast accuracy, demand variability, customer performance, and key business drivers.
- Identify root causes of variances and implement corrective actions.
- Support planning process improvements, standard methodologies, and best practices.
- Lead, coach, and develop planning analysts while promoting effective use of planning tools and reporting capabilities.
Minimum Education & Requirements
Education
- Bachelor's Degree required.
- MBA or equivalent business experience preferred.
Experience
- 5+ years of experience in customer planning, commercial planning, demand planning, category management, sales planning, forecasting, or related business functions.
- Experience working with customer strategies, trade investments, and growth planning.
- Demonstrated success analyzing large data sets and translating insights into business actions.
Benefits & Perks
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Company at a glance
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues.
Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil.
For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education.
Top Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Wellness programs
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Career development programs
- Learning opportunities
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?