Director, Bumble and bumble Flagship & Network Strategy
About this role
Description
The Director, BU Flagship & Network Strategy is responsible for driving the strategic alignment, planning, and performance integration of the salon business unit across Flagship and Network channels.
This role translates enterprise brand and commercial priorities into actionable strategies for the salon channel, ensuring consistent execution across sales, marketing, education, and operations. The Director leads Trade Marketing and go-to-market strategy for the channel, while partnering closely with cross-functional teams to drive revenue growth, enhance client experience, and strengthen brand equity.
In addition, this role ensures Flagship salons operate as best-in-class brand expressions and serve as test-and-learn environments to inform scalable strategies across the broader network.
Channel Strategy & Business Planning
- Develop salon channel strategy aligned to brand and BU objectives
• Translate annual plans into clear Flagship and Network priorities
• Track performance, risks, KPIs, forecasting, and long-range planning with Sales and Finance
Trade Marketing & Go-To-Market Execution
- Lead Trade Marketing and go-to-market strategy aligned to brand priorities
• Translate launches and campaigns into scalable in-salon activation plans
• Partner across Marketing, Education, Creative, and Flagship teams to pilot, refine, and deploy initiatives
Flagship Strategy & Integration
- Align Flagship performance, operations, and client experience with BU strategy
• Ensure Flagship salons deliver premium brand standards and differentiated experiences
• Translate Flagship insights into broader network recommendations
Consumer Experience & Brand Execution
- Champion a consistent, consumer-centric salon experience
• Partner on client engagement, events, loyalty, and service innovation
• Monitor trends and translate brand initiatives into the salon environment
Cross-Functional Leadership
- Serve as liaison across Sales, Marketing, Education, Digital, Finance, and Operations
• Drive alignment and represent salon channel needs in BU and brand planning
• Support integrated cross-functional initiatives
Organizational Capability & Development
- Build salon channel capability with leadership and Education
• Foster accountability, performance, and continuous improvement
• Partner on organizational planning and talent development
Qualifications
- 8–10+ years of relevant experience in salon, beauty, or service-based industries
• Experience in strategy, trade marketing, sales, or operations within a multi-unit or field organization
• Strong understanding of salon channel dynamics, including PRO, retail, and education
• Proven ability to translate strategy into actionable plans and drive cross-functional execution
• Strong analytical and financial acumen, including experience with forecasting and performance management
• Excellent communication and stakeholder management skills
• Ability to operate effectively in a fast-paced, matrixed environment
Company at a glance
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
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