Campaign Manager Lifecycle Marketing
About this role
TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization.
We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact?
Responsibilities
As a Campaign Manager Lifecycle Marketing, you will play a critical role in strengthening relationships with free users, prospects, and existing customers by developing and executing targeted, data-driven marketing programs across the entire lifecycle.
You will work closely with cross-functional teams, including Global Campaign, Product Marketing, Customer Lifecycle, and Content teams, to drive user adoption, engagement, retention, and expansion.
Your goal is to guide users through every stage of their journey—from first interaction to long-term advocacy—turning them into customers and loyal brand advocates while showcasing TeamViewer’s value.
Develop and implement initiatives to drive user activation, engagement, retention, and freemium-to-paid conversion.
Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints, including email and in-product messaging.
Create and manage end-to-end lifecycle flows, including onboarding, feature adoption, re-engagement, and upsell campaigns.
Analyze and monitor key performance metrics (e.g., conversion rates, usage KPIs, feature adoption, retention, engagement, and NPS) to measure and optimize campaign performance.
Leverage user data and segmentation to design personalized, insight-driven campaigns that improve the overall user experience.
Collaborate with Product Marketing and Sales to ensure users are informed about new features, product updates, and best practices.
Collaborate with Product Marketing and Sales to ensure users are consistently informed about new features, product updates, and best practices.
Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in lifecycle marketing, or a related field.
Strong project management skills and the ability to manage multiple initiatives simultaneously.
Excellent written and verbal communication skills.
Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies.
Experience working with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
Ability to collaborate cross-functionally and influence stakeholders at various levels.
Experience in the SaaS or technology industry is a plus.
What we offer
Onsite Onboarding in our HQ office for an optimal start
Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
Public transport friendly offices
Option to lease an e-bike (Germany only)
Special terms for local gyms
Access to Corporate Benefits platform with many discounts
Regular Team events and company-wide celebrations
Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
Hybrid and Flexible work time with up to 50% home office
Work From Abroad Program allowing up to 40 days of work outside your contracting country
We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!
TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.
If you require any accommodations or adjustments during the application or hiring process, including interview or onboarding support, please reach out to your Talent Acquisition Partner, who will be happy to support you.
Company at a glance
TeamViewer provides a Digital Workplace platform that connects people with technology – enabling, improving and automating digital processes to make work work better.
In 2005, TeamViewer started with software to connect to computers from anywhere to eliminate travel and enhance productivity. It rapidly became the de facto standard for remote access and support and the preferred solution for hundreds of millions of users across the world to help others with IT issues. Today, more than 635,000 customers across industries rely on TeamViewer to optimize their digital workplaces - from small to medium sized businesses to the world’s largest enterprises - empowering both desk-based employees and frontline workers. Organizations use TeamViewer’s solutions to prevent and resolve disruptions with digital endpoints of any kind, securely manage complex IT and industrial device landscapes, and enhance processes with augmented reality powered workflows and assistance - leveraging AI and integrating seamlessly with leading tech partners. Against the backdrop of global digital transformation and challenges like shortage of skilled labor, hybrid working, accelerated data analysis and the rise of new technologies, TeamViewer’s solutions offer a clear value add by increasing productivity, reducing machine downtime, speeding up talent onboarding, and improving customer and employee satisfaction.
The company is headquartered in Göppingen, Germany, and employs around 1,900 people globally. In 2025, TeamViewer achieved a revenue of around EUR 768 million. TeamViewer SE (TMV) is listed at Frankfurt Stock Exchange and belongs to the MDAX. Further information can be found at www.teamviewer.com.
Imprint
TeamViewer Germany GmbH
Bahnhofsplatz 2
73033 Göppingen
Germany
CEO: Oliver Steil
CFO: Michael Wilkens
CRO: Mark Banfield
CPTO: Mei Dent
Registration: Ulm HRB 534075
VAT: DE245838579
Top Benefits
- Onsite Onboarding
- Company Achievement Bonus
- Sales Bonus
- Company Stocks
- Regular Salary Reviews
- Private Pension Plan Premiums
- Public Transport Friendly Offices
- E-bike Leasing
- Gym Discounts
- Corporate Benefits Platform
- Team Events
- Company-wide Celebrations
- Hybrid and Flexible Work Time
- Work From Abroad Program
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