Associate Director of Event Sales

Description

About Tavistock Restaurant Collection

Tavistock Restaurant Collection creates distinctive hospitality experiences through exceptional food, genuine service, and memorable moments. In Massachusetts, our portfolio includes Abe & Louie’s, Atlantic Fish Co., Joe’s American Bar & Grill, and Coach Grill—iconic restaurants with individual personalities and a shared commitment to outstanding guest experiences.

As Associate Director of Event Sales, you will represent these celebrated Boston-area concepts and grow private dining, group events, business entertaining, celebrations, and special occasions across the market. From a classic steakhouse and landmark seafood destination to lively American dining and a historic suburban setting, each restaurant offers clients a unique environment for gathering.

You will join a collaborative, results-oriented team that values relationship building, thoughtful execution, and a genuine passion for hospitality. This role is ideal for a sales professional who thrives on developing a strong pipeline, converting inquiries into lasting client partnerships, and ensuring every event is seamlessly supported from the first conversation through the final guest farewell.

POSITION SUMMARY 

The Associate Director of Sales is a strategic sales leader responsible for driving revenue growth, developing sales strategy, and leading a team of Sales Managers and a Sales Coordinator across the Boston-area restaurants. This position is accountable for sales performance, team development, pipeline management, and achieving established revenue goals. The Associate Director of Sales serves as a key partner to restaurant leadership, translating company objectives into actionable sales strategies and ensuring consistent execution across the team. This role is expected to lead by example, establish clear expectations, coach and develop team members, and create a culture of accountability and results while maintaining the highest standards of hospitality and guest experience. 

ESSENTIAL FUNCTIONS 

Essential Functions Statement(s) 

· Support Boston area restaurants to increase a la carte and group dining sales

· Deliver genuine hospitality to our guests 

· Lead, coach, and develop the Sales Manager and Coordinator team, establishing clear goals, expectations, and accountability for results.

· Develop and execute sales strategies to drive revenue growth, profitability, and year-over-year performance.

· Monitor sales activity, pipeline, forecasting, conversion, and revenue performance; identify gaps and implement action plans.

· Build and maintain strong relationships with General Managers, Executive Chefs, key clients, hotels, businesses, and community partners.

· Partner closely with restaurant leadership to align sales efforts with operational capacity, priorities, and guest experience.

· Identify and pursue new business opportunities, partnerships, promotions, and community initiatives.

· Ensure consistent execution of sales processes, standards, reporting, and company policies.

· Conduct regular team meetings, one-on-ones, coaching sessions, and performance reviews.

· Serve as a strategic sales leader and resource for the team, removing obstacles and driving continuous improvement.

· Support exceptional guest experiences by ensuring effective communication and seamless execution of events.

· Perform additional duties as required.

· Participate in weekly operations meetings with General Managers to communicate sales/marketing updates and address restaurants needs

· Adopt a flexible schedule to accommodate guests and be present at event functions when necessary 

· Adhere to, and enforce all sales policies, practices and procedures

· Perform additional duties as required

POSITION QUALIFICATIONS 

Competency Statement(s) 

· Adaptability & Flexibility – Adapts to changing business needs, conditions, and work responsibilities and works with a variety of situations, individuals, groups, and varying customer needs

· Attention to Detail – Diligently attends to details and pursues quality in accomplishing tasks

· Business Alignment – Aligns the direction, products, services and performance of a business line with the rest of the organization

· Coaching & Mentoring – Enables team members to grow and succeed through feedback and instruction

· Communication – Listens to others and communicates in an effective manner

· Problem Solving – Resolves difficult or complicated challenges 

· Relationship Building – Builds constructive working relationships with stake holders

Requirements

SKILLS & ABILITIES 

Education: High School diploma or equivalency required; college degree in marketing, sales or hospitality related field preferred 

Experience:

• 5+ years of experience in event sales, hospitality sales, group sales, or a related field.
• 2+ years of experience directly managing, coaching, or leading sales professionals.
• Proven track record of achieving and exceeding sales and revenue goals.
• Demonstrated experience developing and executing sales strategies.
• Experience with sales forecasting, pipeline management, reporting, and performance metrics.
• Strong understanding of hospitality, events, and the group dining sales process. 

Computer Skills: Microsoft Office Suite and event software

Other Requirements: able to communicate (speak, read, and write) in English; must be 21 years of age or older; excellent written and verbal communication skills; valid driver’s license