Strategic Marketing Manager
About this role
ABOUT TALON.ONE:
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.
Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
ABOUT US:
Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
ABOUT THE ROLE:
Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.
The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.
This is a full-time role based in Berlin, Germany.
ONCE YOU ARE HERE YOU WILL:
- Translate overarching market narratives into assets & activations for use across GTM
- Tailor campaign messaging to ecosystems, partners, verticals, and personas
- Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE
- Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives
- Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up
WHAT WE NEED YOU TO BRING TO THE TABLE:
- Proven B2B marketing experience across content strategy, content marketing, or product marketing roles
- Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech
- Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF
- Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content
- Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution
- High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment
- €1,000 annual learning budget and free German language courses to boost your skills
- 30 days of annual leave, plus extra paid days for your birthday and moving day
- Home office setup budget, a monthly home office allowance
- Freedom to work from abroad for up to 90 days worldwide!
- Mental health support with nilo.health and a discounted Urban Sports Club membership
- 20% company subsidy on your pension contributions
- Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
- Lease your ideal bike through BusinessBike
Company at a glance
Talon.One is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single platform.
Built for enterprise scale and security, Talon.One helps businesses design and deliver incentives that drive real customer behavior - repeat purchases, higher basket sizes, and long-term loyalty - without defaulting to margin-draining discounts. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to turn their incentives into a reliable growth engine.
Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 300 clients across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers.
Learn more: https://www.talon.one/
Data Privacy & Imprint: https://www.talon.one/legal/imprint
Top Benefits
- Annual Learning Budget
- Free German Language Courses
- 30 Days Annual Leave
- Paid Birthday Leave
- Paid Moving Day Leave
- Home Office Setup Budget
- Monthly Home Office Allowance
- Work From Abroad Up To 90 Days
- Mental Health Support
- Discounted Urban Sports Club Membership
- Company Pension Subsidy
- Subsidised Public Transport Ticket
- Dog-Friendly Office
- Bike Leasing
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