Digital Marketing Manager
About this role
Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.
About the role
Join our Digital Marketing team and help us make Digital Marketing excellent.We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.
Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business.
You will do:
Hands-on Awareness and Lead Generation Campaigns
Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters
Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
Sales Enablement and Integration
Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities
Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads
Evaluate and support sales-initiated marketing activities
Website Rehaul and Content Optimization
Define new webpage components to optimize web page UI / UX
Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.
Optimize website structure and technical basics to ensure all content is highly visible to users and AI
Reporting and Metrics
Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities
You need to succeed:
Hands-on knowledge in digital campaign set up & execution and performance tracking
Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing
Excellent understanding Hubspot is a must; good understanding of CRM system
Minimum of 3-5 years experience in lead management, marketing automation and digital marketing project management
Excellent knowledge in website analytics (Google Analytics, Tag Manager), Google Ads, SEO / GEO
Able to effectively work and communicate at all levels within a matrix organization
Analytical mindset
High degree of independence and pragmatism
What we offer you
A permanent contract.
A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.
Meal vouchers.
Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare)
Be part of an experienced and international team.
A Good vibe working environment.
The opportunity to grow your career within a solid and well-established international company.
Be part of a dynamic organization undergoing continuous transformation and improvement.
Offices location: Nuevos Ministerios
*Additional benefits may apply depending on the position and location.
Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.
We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.
Company at a glance
Sulzer is a global leader in critical applications for core infrastructure and processes for large essential industries around the world. We ensure the security, quality and durability of critical goods and services by supporting energy security, natural resource management and efficiencies in process industries. This in turn supports the transition to a circular economy. Our integrated solutions add significant value by enabling energy efficiency, carbon emissions and pollution reduction, and process efficiency improvements. Customers benefit from our commitment to innovation, performance and quality through our responsive network of 160 world-class manufacturing facilities and service centers across the globe. Sulzer has been headquartered in Winterthur, Switzerland, since 1834. In 2025, our 13’500 employees delivered revenues of CHF 3.6 billion. Our shares are traded on the SIX Swiss Exchange (SIX: SUN).
Top Benefits
- Competitive salary
- Variable remuneration system
- Meal vouchers
- Flexible compensation scheme
- Health insurance
- Transport allowance
- Childcare support
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