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Assistant Brand Manager (#Cosmetics #Makeup #FMCG)

Location
Chennai
Workplace
On-site
Compensation
₹800k – ₹1200k
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About this role

We are looking for a dynamic Assistant Brand Manager to support the development and execution of brand strategies across key markets. This role sits at the intersection of consumer insight, product innovation, and marketing execution, and is ideal for someone passionate about building impactful beauty brands in a fast-growing, global environment.

Key Responsibilities

1. Brand Strategy & Execution

  • Support the development and execution of brand plans aligned with overall business objectives

  • Assist in defining product positioning, messaging, and go-to-market strategies

  • Ensure consistent brand communication across all consumer touchpoints

2. Product & Innovation Support

  • Work closely with product development teams to support new product launches

  • Contribute to concept development, packaging, and pricing strategies

  • Track global beauty trends (ingredients, formats, claims) and bring actionable insights

3. Campaign Management

  • Assist in planning and executing integrated marketing campaigns (digital-first)

  • Coordinate with internal teams and external agencies for timely delivery of campaigns

  • Support influencer collaborations, content creation, and social media initiatives

4. Market & Consumer Insights

  • Conduct competitor benchmarking and category analysis

  • Analyze consumer behavior, feedback, and market trends to inform decisions

  • Monitor brand performance and campaign effectiveness

5. Cross-Functional Collaboration

  • Partner with sales, e-commerce, supply chain, and R&D teams to ensure smooth execution

  • Support marketplace readiness across platforms such as Amazon and Flipkart

  • Coordinate with creative, digital, and PR agencies

6. Performance Tracking & Reporting

  • Track KPIs such as sales performance, campaign ROI, and market share

  • Prepare regular reports and dashboards for internal stakeholders

  • Support data-driven decision making

Required Skills & Qualifications

Education

  • Bachelor’s degree in Marketing, Business, or a related field

  • MBA (preferred but not mandatory)

Experience

  • 5-7 years in brand management, marketing, or category roles

  • Experience in cosmetics, personal care, FMCG, or D2C brands preferred

Core Skills

  • Strong understanding of branding and marketing fundamentals

  • Passion for beauty, skincare, and cosmetic trends

  • Analytical mindset with proficiency in Excel or similar tools

  • Basic understanding of digital marketing and social media platforms

  • Excellent communication and stakeholder management skills

Behavioral Traits

  • Highly organized with strong attention to detail

  • Proactive and execution-focused

  • Creative thinker with a strong aesthetic sense

  • Ability to work in a fast-paced, cross-functional environment



Requirements

  • 5–7 years of experience in brand management, marketing, or product roles within cosmetics, personal care, FMCG, or D2C brands

  • MBA from a recognized premier institute (B-schools preferred)

  • Strong understanding of consumer behavior, beauty trends, and product categories (skincare, makeup, haircare)

  • Proven experience in supporting product launches and executing integrated, digital-first marketing campaigns

  • Strong analytical skills with the ability to translate data into actionable insights (campaign performance, sales trends, consumer behavior)

  • Good understanding of digital marketing, social media platforms, and influencer ecosystem

  • Strong aesthetic sense with an eye for branding, packaging, and content quality

  • Demonstrated ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment

  • Execution-focused with strong ownership, attention to detail, and project management skills

  • Proficient in Excel / Google Sheets; familiarity with analytics or marketing tools is a plus

  • Excellent communication, structured thinking, and problem-solving abilities



    • Benefits

    What We Offer

    • Opportunity to work on a fast-growing global beauty brand

    • Exposure to end-to-end brand building and product lifecycle

    • Collaborative and entrepreneurial work environment

    • Learning and growth opportunities across international markets



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    Top Benefits

    • Opportunity to work on a fast-growing global beauty brand
    • Exposure to end-to-end brand building and product lifecycle
    • Collaborative and entrepreneurial work environment
    • Learning and growth opportunities across international markets