Manager - Sync & Licensing
About this role
We are seeking a highly motivated and commercially driven Sync & Licensing Manager to drive revenue opportunities through the licensing of music across film, television, streaming platforms, advertising, gaming, social media, brand partnerships, and other emerging media formats. The role will be responsible for identifying licensing opportunities, managing client relationships, negotiating commercial terms, and ensuring smooth execution of licensing agreements.
What you'll do:
- Identify and develop synchronization licensing opportunities across advertising agencies, production houses, OTT platforms, broadcasters and brands. Achieve licensing revenue targets through proactive business development efforts.
- Licensing & Deal Negotiation. Negotiate commercial terms for synchronization and master use licenses. Structure licensing deals in line with company policies and rights ownership requirements.
- Pitch relevant repertoire for films, web series, advertisements, promotional campaigns, and digital content. Build and maintain strong relationships with music supervisors, production houses, advertising agencies, and brand marketing teams.
- Work closely with legal and business affairs teams to execute agreements efficiently. Manage renewals, extensions, and amendments of existing licensing arrangements. Ensure all licensing activities comply with contractual and copyright requirements. Partner with cross-functional teams including Legal, Finance, Marketing, Digital, Artist Management, and A&R.
- Maintain accurate licensing records and reporting.
- Provide regular market intelligence and opportunity updates to senior management.
Who you are:
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5-6 years of experience in music licensing, entertainment, media sales, business development, or related fields.
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Master's degree in Business Management or a related discipline.
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Strong understanding of Indian and global music licensing, including synchronization licensing, copyright, publishing, and master rights.
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Proven experience negotiating licensing agreements and commercial contracts.
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Advanced proficiency in Microsoft Excel and data analysis.
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Passion for music and the evolving entertainment landscape.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Company at a glance
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
Top Benefits
- Professional Growth And Development
- Modern Office Environment
- Diversity Equity And Inclusion Initiatives
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