Product Lifecycle Manager
About this role
The Product Lifecycle Manager plays a key role in driving data-based planning and forecasting for product introductions, phase-outs, and portfolio transitions. Operating at the interface of Demand Planning, Product Management, and Commercial teams, this position ensures robust forecasting accuracy, analytics, and scenario planning for lifecycle decision-making across our global portfolio.
This is a highly cross-functional role suited to candidates who can navigate complexity, challenge assumptions, and bring structure and clarity to product transitions. It is an ideal fit for professionals with a background in forecasting, demand planning, or business analysis looking to shape the future of hearing care solutions.
More about the role :
- Collaborate with Product Management to translate launch business cases into demand forecasts, including modelling demand curves and cannibalization
- Develop multiple forecast scenarios and document underlying assumptions, risks, and justifications, validate forecasts with regional commercial teams, and support decision-making at global level
- Partner with Product Management to define portfolio adjustments, phase-out roadmaps, and develop ramp-down forecasts, while collaborating closely with Supply Chain and Service to manage inventory, service continuity, and obsolescence risk
- Monitor and analyze launch or ramp-down volumes against forecast, and coordinate with Demand and Supply Planning to adjust as needed
- Support portfolio optimization through data-driven insights on demand trends and profitability.
More about you :
- University degree in Business, Economics, Engineering, or related field; further education in Lifecycle Management, Forecasting or Demand Planning is a plus.
- Several years of experience in product lifecycle management, forecasting, demand planning, or business analysis with a product/portfolio focus.
- Advanced analytical and modeling skills, attention to detail, and structured approach to validating and communicating forecasts.
- Strong project management, time management, and prioritization skills.
- Excellent verbal and written communication skills in English; able to present and tell stories with data.
- Team player and relationship builder, skilled in cross-functional collaboration and influencing stakeholders in a complex matrix environment.
- Familiarity with SAP APO, IBP, or other advanced planning, as well as Business Intelligence tools; solid understanding of product lifecycle processes and supply chain dynamics.
More about what we offer :
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.
Company at a glance
Around 25% of the world’s population is living with hearing loss. At Sonova, we envision a world where everyone enjoys the delight of hearing and lives a life without limitations. From personal audio devices and wireless communication systems to audiological care services, hearing aids, and cochlear implants. Our product brands – Phonak, Unitron, Sennheiser (under license), and Advanced Bionics – create compelling new products to offer the optimal solution for an ever growing consumer base through our globally diversified sales and distribution channels, including our well established global audiological care business. With a presence in over 100 countries and more than 19,000 employees, we leverage our global infrastructure and local roots. We aim for an inclusive work environment and culture that fosters a good balance of family and work-life for everyone. Our workforce is made up of 110 nationalities across 4 generations.
In 2006, Sonova founded the non-profit Hear the World Foundation, which seeks to give children living with hearing loss access to audiological care in low- to middle-income countries.
Top Benefits
- Flexible Hybrid Working Model
- Professional Development Training
- Personal Development Training
- Individual Development Plans
- Growth Opportunities
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