City Manager - SNS Paris Flagship

Paris · On-site

About this role

City Manager – Paris

Lead one of the world's most respected sneaker destinations.

About SNS

SNS is one of the world's leading destinations for sneakers, with physical stores in Paris, Berlin, London and Stockholm, and a global digital presence.

For more than 25 years, SNS has existed at the intersection of sneakers, music, basketball, art, design and contemporary culture.

We are strengthening the brand, building a faster and more integrated retail organisation, and creating one consistent SNS experience across every city while remaining deeply connected to each local community.

To help us achieve this, we are looking for a City Manager to lead our Paris business.

Location: Paris

Employment: Full-time

Lead SNS Paris

As City Manager, you are responsible for the overall performance of the Paris business and will contribute to the French business digitally.

You lead the local team, drive commercial performance and ensure SNS comes to life every day through exceptional customer experiences, operational excellence and consistent brand execution.

Unlike many traditional retail leadership roles, the City Manager at SNS combines commercial leadership with responsibility for people, omnichannel operations, local brand execution and community building. You'll work across functions, collaborate closely with specialist teams at HQ and play a key role in shaping how SNS is experienced in one of the world's most influential cities for fashion, design and culture.

This is a hands-on leadership role.

You'll coach people, spend time on the shop floor, analyze business performance, make commercial decisions and continuously improve how the business operates.

Working closely with HQ specialist teams, you'll ensure the Paris business delivers against commercial objectives while staying true to the culture, standards and identity that define SNS.

Your Mission

Build one of Europe's strongest sneaker retail destinations.

You'll help create a business that:

  • Delivers exceptional customer experiences.

  • Builds and develops outstanding people.

  • Achieves ambitious commercial goals.

  • Operates seamlessly across retail and e-commerce.

  • Strengthens the SNS brand within the Paris community while generating authentic Parisian flavor for SNS's global channels.

  • Represents one consistent global SNS experience.

What You'll Focus On

Lead the Business

  • Ensure that SNS always puts our customers first.

  • Deliver agreed commercial and operational objectives.

  • Translate KPIs and business insights into everyday actions.

  • Understand how sales, payroll, gross margin and operating costs influence profitability.

  • Identify opportunities to improve performance, productivity and profitability.

  • Build a culture of accountability, ownership and continuous improvement.

Build an Exceptional Team

  • Recruit, develop and retain outstanding people.

  • Coach employees through regular feedback and development.

  • Build future leaders.

  • Create a collaborative, high-performing culture.

  • Ensure every employee understands and represents the SNS brand and values.

Leadership at SNS happens on the shop floor and in the stockroom - not behind a desk.

Deliver Outstanding Retail

You'll spend time where it matters most—with customers and your team.

You'll:

  • Lead by example.

  • Deliver premium customer experiences.

  • Drive commercial performance.

  • Maintain exceptional visual and operational standards.

  • Continuously improve the customer journey.

Lead an Omnichannel Operation

SNS stores are more than retail spaces—they are also local fulfillment hubs supporting our e-commerce business.

You'll lead a team responsible for serving customers in-store while also receiving daily product deliveries, replenishing inventory and picking, packing and shipping online orders every day.

Working closely with HQ Logistics, you'll ensure your local organisation has the right people, planning and operational discipline to consistently achieve agreed service levels, maintain inventory accuracy and support a seamless omnichannel customer experience.

Bring SNS to Life in Paris

Working together with HQ Brand & Marketing, you'll ensure SNS remains culturally relevant while staying true to our global brand.

You'll lead the local marketing team, whose mission is both to create energy around SNS within the local community and to produce high-quality content that fuels our global marketing channels.

Together you'll:

  • Build relationships within the local sneaker, music, basketball and creative communities.

  • Develop local partnerships, events and activations.

  • Pitch local marketing ideas to HQ.

  • Ensure agreed content output and marketing KPIs are delivered.

  • Strengthen local brand awareness while contributing authentic Parisian perspectives to SNS globally.

Keep the Business Running

You'll ensure the business operates professionally every day.

This includes:

  • Workforce planning and scheduling.

  • Payroll administration and time reporting.

  • Invoice approvals and financial administration.

  • Store maintenance and facility management.

  • Coordination of external suppliers.

  • Health & Safety and local compliance.

  • Working closely with Finance to ensure accurate reporting and timely delivery of all required documentation.

Working with HQ

At SNS, specialist teams support every market.

HQ defines the strategy, standards, KPIs and ways of working.

Your role is to ensure the local organisation has the right people, resources and priorities to consistently execute them.

You'll work closely with:

  • Retail

  • Internal Brand Functions

  • Marketing

  • Logistics

  • Finance

Together, we build one consistent SNS experience.

The Team

You'll lead the Paris team while collaborating closely with colleagues across Europe.

You'll also work closely with HQ specialist teams to ensure the local organisation consistently delivers against agreed standards, KPIs and business priorities.

This is an entrepreneurial environment where everyone is expected to contribute, collaborate and continuously improve the business.

No two days look the same.

Who You Are

You're a retail leader who enjoys building businesses through people.

You understand that great retail businesses are created through exceptional leadership, disciplined execution and outstanding customer experiences.

You'll probably have:

  • 5+ years of retail leadership experience.

  • Experience leading larger retail teams.

  • Strong commercial understanding.

  • Experience from working in the sneaker industry.

  • Experience working with KPIs and business performance.

  • The ability to understand how sales, payroll and operating costs influence profitability.

  • Experience working within an omnichannel retail environment.

  • Excellent organizational, planning and leadership skills.

  • Fluent French and English.

What We Value

We're looking for someone who:

  • Leads by example.

  • Enjoys spending time on the shop floor.

  • Builds strong teams.

  • Thinks commercially.

  • Loves putting the customer first and provide excellent service.

  • Takes ownership.

  • Has a genuine passion for premium retail and customer experience.

  • Has a strong interest in sneakers and sneaker culture.

  • Has an interest in music, basketball, art and design.

  • Thrives in fast-moving, entrepreneurial environments.

Why Join SNS?

This is an opportunity to lead one of the most respected names in global sneaker culture.

For more than 25 years, SNS has helped shape sneaker culture through product, storytelling, collaborations and community.

Today, we're building the next chapter.

As City Manager, you'll have the opportunity to shape one of our most important markets—building an exceptional team, creating unforgettable customer experiences, contributing authentic Parisian energy to SNS globally and helping define what great retail looks like for the next generation of the brand.

If you're excited about building great teams, creating exceptional customer experiences and leading the next chapter of SNS Paris, we'd love to hear from you.

Please include your CV together with a short cover letter explaining why you're interested in joining SNS.

 

Company at a glance

SNS is a brand founded in 1999 out of the love and curiosity for the culture and life around sneakers, fashion, art, music, and basketball

Today SNS works through 4 main pillars

SNS Brand

Through SNS Brand we can creatively transform our curiosity for new things, and our passion for heritage into items. A mix between full apparel collections or just that one special thing is being released on a regular cadence. SNS has worked on over 200 collaborative projects with all major footwear brands such as Nike, Jordan Brand, adidas, New Balance, Converse, Reebok, Vans and more.

SNS Retail Experience

What started as a small store in the back streets of Södermalm back in 1999 has grown to a true retail experience with 7 locations in New York City, Los Angles, Tokyo, London, Paris, Berlin and Stockholm. At SNS Retail you will find the latest sneaker releases such as adidas YEEZY, Nike x Off-White, NikeLab Collections, adidas Consortium.
You will also find a curated assortment ranging between streetwear and fashion including brands such as Needles, Thisisneverthat, The North Face, ByBorre. Balanced with classic sneaker silhouettes such as Nike Air Force 1, Nike Air Max 1, Air Jordan 1, Converse All Star, Adidas Stan Smith, all classics from New Balance and much more.

SNS Entertainment

It was never just about sneakers. SNS has always had a soft spot for good friends, good times and good food. With a bar located under our SNS store in NYC, a restaurant in one of our buildings in Tokyo, and aspiring youth club in the basement of our Berlin store and more upcoming projects, SNS will continue to explore how to dive into areas that has inspired us a lot over the years.

SNS Cares

Through this foundation, we are able to give back and do better. Better for the community and better for the world. Recent projects include working with JMJ Foundation, Whenweallvote, Charity Drop for Unicef as well as more global initiatives to work more sustainable.

Founded1999
Team Size201-500 employees
WorkspaceOn-site
IndustryRetail Apparel and Fashion
Location
Paris, Ile-de-France, France

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