Manager, Media Relations
About this role
Job Purpose
A Media Relations Manager in the Corporate Communications department at SMRT is responsible for managing the company's reputation, and ensuring timely, accurate, and consistent communication with the public. As a team member in the department, you will contribute to the development and execution of communication strategies. Your key responsibilities will include managing media relations and supporting other key initiatives. You will work closely with cross-functional teams within the company to identify opportunities in building goodwill and secure positive media coverage, thereby strengthening SMRT’s position as a leading public transport operator in Singapore.
Responsibilities
- Develop communication strategies that support SMRT's corporate objectives and business priorities
• Develop and maintain strong relationships with mainstream media journalists, editors, and media outlets
• Organise media briefings, relevant stakeholder engagement sessions, press conferences and prepare spokespersons
• Draft and distribute media releases, statements, service-related announcements
• Identify opportunities for good content and facilitate staff interviews with media
• Manage the media inbox and prepare responses to media queries
• Monitor online sentiments and respond promptly during an incident or during emergencies (24/7)
• Monitor media coverage and analyse the effectiveness of communication strategies, providing insights and recommendations for improvement
Qualifications & Work Experience
- Diploma / Degree in Mass Communications, Public Relations, Marketing or relevant discipline
• At least 5 years of experience in corporate communications, media relations, or public relations
• Experience in handling media relations, writing press releases, managing communications strategies and media events
Skills
• Excellent written and verbal communication skills, and the ability to work under pressure to manage multiple priorities
• Strong organisational and interpersonal skills to manage different stakeholders, events and projects
• Strategic thinking ability to anticipate reputational risks in a regulated and dynamic environment
• Experience handling crisis communications and respond to media queries promptly
Company at a glance
SMRT Corporation Ltd (SMRT) is a leading public transport services provider in Singapore. As the nation's dominant rail operator, SMRT manages and operates the North-South Line, East-West Line, Circle Line, Thomson-East Coast Line, and Bukit Panjang Light Rail Transit. These services are complemented by its bus, taxi, and private hire vehicle operations. Through Kaizen, SMRT enhances lifestyles by creating vibrant transit destinations for commuters and the communities it serves. In addition, SMRT collaborates with Malaysia's Prasarana to design, build, and subsequently operate, and maintain the RTS Link, which will enhance cross-border connectivity between Singapore and Johor. SMRT's core values are encapsulated in the acronym R.I.S.E, which stands for Respect, Integrity, Safety, Service, and Excellence. SMRT is dedicated to providing safe, reliable, and commuter-centric transport services.
Terms of Use: We welcome your comments, constructive feedback and suggestions. We expect that our users follow the Terms of Use and share their opinions respectfully. We do not discriminate against any view, but we reserve the right to remove comments that contain vulgarities, are personal attacks against individuals or are deemed inappropriate and/ or disrespectful towards users of our page. For the purpose of constructive discussions, please note that SMRT reserves the right to remove irrelevant or offensive comments. Users who breach the above-mentioned may also be banned from this page.
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