Creative Content Manager
About this role
Manager, Creative Content
Position Summary
The Creative Content role will play a critical part in bringing Sloomoo Institute’s brand to life
through exceptional photo and video content across every guest-facing touchpoint. This is a
hands-on creative role for a visually driven storyteller with strong taste, a sharp editorial eye,
and the ability to concept, shoot, edit, and deliver high-quality joyful/emotional content in a fast
moving environment.
The ideal candidate is both strategic and highly executional: someone who can translate
business goals, brand priorities, and cultural moments into compelling creative content that
drives awareness, engagement, and conversion. This person should have a strong
understanding of social-first content, brand storytelling, channel-specific thinking, and the visual
discipline required to maintain a premium, consistent, and recognizable brand aesthetic.
Responsibilities
Content Creation + Visual Storytelling
● Lead the creation of high-quality photo and video content for Sloomoo Institute across
social, digital, email, paid media, partnerships, PR moments, OOH, and in-experience
marketing needs
● Concept, shoot, edit, and deliver content that is visually compelling, on-brand, and
optimized for performance across channels
● Capture content at Sloomoo experiences, events, activations, and brand moments, with
a strong eye for composition, lighting, movement, and storytelling
● Edit short-form video content for social platforms including but not limited to Instagram
TikTok, YouTube as well as broader marketing needs
● Photograph products, experiences, guests, events, and branded moments in a way that
elevates the brand’s visual identity
● Comfortable appearing on camera as needed to support content creation and brand
storytelling
Brand + Creative Execution
● Translate business objectives and marketing priorities into strong visual content that
supports customer acquisition, engagement, and retention
● Maintain a cohesive and elevated visual aesthetic across all content outputs
● Ensure all creative work reflects the Sloomoo brand world, tone, and standards
● Support campaign creative needs for key initiatives including brand campaigns,
openings, partnerships, seasonal moments, and cultural activations
● Must have graphic design capabilities
Content Planning + Cross-Functional Collaboration
● Partner closely with the Marketing Strategists and cross-functional teams to identify
content needs and prioritize deliverables across all marketing levers i.e Paid Media,
Social Media, CRM and more. Ensuring content is produced with channel needs in mind
● Help shape content direction and creative concepts tied to campaign goals and business
priorities
● Collaborate with Co-CEO / Co-Founder, Creative Lead and Head of Marketing
● Work closely with external freelancers, creators, and production partners as needed
Project Management + Asset Organization
● Manage content projects from brief through final delivery, ensuring work is completed on
time and at a high brand standard
● Organize and maintain content files and asset libraries for easy access across the team
● Prioritize multiple shoots, edits, and deliverables across competing timelines
● Receive and incorporate feedback efficiently while maintaining creative quality
Performance + Innovation
● In partnership with marketing strategists, review content performance and identify
opportunities to improve future creative output
● Stay current on trends in content, social storytelling, editing styles, and visual culture
● Bring fresh ideas and creative thinking to how Sloomoo shows up across channels and
experiences
Qualifications
● Bachelor’s degree or equivalent experience
● Proven experience in a hands-on content role, ideally within experiential, lifestyle,
entertainment, hospitality, retail, or consumer brands
● Strong portfolio demonstrating excellence in both photography and videography
● Advanced proficiency in shooting and editing content for social and digital platforms
● Strong command of creative tools including Adobe Creative Suite ie Premiere Pro, Final
Cut Pro, CapCut, Canva, Frame.io or similar editing platforms
● Proficient in Adobe Illustrator & Photoshop
● Exceptional visual taste and a strong sense of composition, pacing, color, and brand
storytelling
● Deep understanding of social-first creative and what performs across organic and paid
channels
● Strong organizational and project management skills, with the ability to manage multiple
priorities at once
● Excellent communication and collaboration skills
● Comfortable working both strategically and independently in a fast-paced, evolving
environment
● Passion for culture, design, storytelling, and creating content that feels polished,
relevant, and emotionally resonant
What Success Looks Like
● Sloomoo consistently produces high-quality, on-brand photo and video content that
strengthens brand perception and supports revenue goals
● Content is delivered quickly, thoughtfully, and with a clear understanding of platform
needs
● The brand’s visual identity feels elevated, cohesive, and culturally relevant across all
channels
● The marketing team has a reliable creative partner who can both execute and think
strategically
Company at a glance
Sloomoo Institute's mission: deliver joy through #satisfying, play and slime!
Open since late 2019, Sloomoo Institute is an immersive, colorful, interactive experience with locations in NYC, Atlanta, Chicago, Houston, LA, Philadelphia, Boston and more opening in 2026. The Sloomoo world invites guests to indulge in hand-made, deliciously scented slime, tactile compounds, mesmerizing CGI videoscapes, soothing ASMR, the world's largest DIY bar to make your own slime (over 4M unique combinations), and more.
Sloomoo Institute's creation comes from a personal place. The founders, long-time friends, discovered healing and joy when playing with slime in their late 40s. Enthralled with the magic of experimenting with different textures of slime, they saw it as more than a kid's toy; it was a way to unleash the inner child, connect with themselves and each other.
The brand supports mental health and inclusion through non-profit partnerships, a neurodiverse workforce, equal opportunity employment, and a welcoming guest experience.
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