Senior Digital PR & Communications Executive
About this role
Responsibilities
1. Earned & Paid Media Strategy
- Independently manage a high volume of all Open Channel (OC) brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring high-quality execution across all brands.
- Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.
- Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.
- Build strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure.
- Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency.
- Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies
2. Influencer & Opinion Leader Engagement
- Develop and manage influencer, KOL, and opinion leader partnerships aligned with brand objectives.
- Lead influencer seeding, collaborations, and long-term partnerships to amplify brand storytelling and drive consumer engagement.
- Develop insight driven creative content directions that encourage organic storytelling, sharing behavior, and social discussion
- Evaluate campiagn performance with data driven KPIs and ROI metrics.
3. Word-of-Mouth & Digital Advocacy
- Design and implement word of mouth initiatives that generate organic conversations, advocacy, and cultural relevance for OC brands.
- Track consumer sentiment, emerging trends, and online discussions across key platforms to inform communication strategies.
- Collaborate with Digital, Marketing, and EC teams to maximize buzz and digital amplification.
4. Agile Campaigns & Experience Activation
- Lead the planning and execution of creative, buzz-driven campaigns and reactive contents that generate shareable moments.
- Integrate PR, influencer, and social elements to maximize cross-channel amplification.
- Adapt campaign angles and content in real time based on trend shifts and consumer responses.
5. Cross-Functional & Strategic Communications
- Act as a key communication bridge between PR and EC, ensuring alignment between brand buzz and commercial priorities.
- Support EC by driving search visibility, traffic, and conversion through PR and social amplification.
- Collaborate closely with cross functional alignment across Marketing, Digital, EC teams,and cross functional teams to ensure consistent messaging and contribute to business growth and brand consistency.
- Support integrated campaign planning, product launch calendars, and cross-channel execution.
- Contribute to issues management, crisis communications, and reputation safeguarding as required.
- Provide weekly, monthly, and quarterly reports with insights on buzz performance, consumer engagement, and business impact.
Key Qualifications
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
- 2–5 years of experience in PR, communications, or brand marketing, preferably within beauty, FMCG, or agency environments
- Proven track record in media relations, influencer marketing, and integrated communication campaigns
- Strong understanding of the Taiwan media landscape and digital ecosystem
- Experience working with regional or global stakeholders is a plus
Skills
- Strategic thinking with strong storytelling and editorial judgment
- Proficient in written and verbal communication skills in Chinese and English
- Strong project management skills with the ability to manage multiple priorities • Data-driven mindset with experience analyzing media and influencer performance
- High level of stakeholder management, collaboration, and interpersonal skills • Proactive, resilient, and comfortable working in a fast-paced environment
Company at a glance
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.
For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.
As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.
※ All comments and queries will be responded to in due course.
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