Manager - Sales & Retail Operations
About this role
POSITION SUMMARY
As a Sales & Retail Operations professional, you play a pivotal role in driving the company’s overall business performance. You are accountable for delivering retail sales targets for assigned brand across designated offline channels, while ensuring sustainable growth and market competitiveness. In this role, you will lead the continuous improvement and standardization of retail operational processes, ensuring strong governance, compliance, and adherence to company policies. You are responsible for achieving key commercial objectives, including sales performance, store productivity, and point-of-sale (POS) workforce effectiveness. With a strong passion for people development, you will lead, coach, and inspire a team of high-performing retail professionals to consistently achieve and exceed business targets. You bring a proven track record in retail operations management, coupled with a deep understanding of the local beauty industry, consumer behavior, and retail landscape.
KEY RESPONSIBILITIES
Sales & Commercial Excellence
- Develop and execute retail strategies aligned with brand positioning and overall business objectives.
- Own and drive sales performance across all retail channels, ensuring achievement and over-delivery of revenue targets.
- Monitor and analyze sales data and KPIs (sell-through, ATV, conversion rate, productivity) to identify opportunities and implement corrective actions.
- Manage and optimize P&L performance, including revenue growth, margin improvement, and cost control.
- Drive market share growth through effective execution of marketing campaigns, promotions, and in-store activations.
- Provide regular business insights on sales outlook, competitive landscape, and retail developments to stakeholders.
- Lead accurate sales forecasting, financial analysis, and reporting of risks and opportunities.
Retail & Operations Management
- Oversee daily retail operations across all stores, ensuring compliance with company policies, SOPs, and regulatory requirements (e.g., PDPA, audit standards).
- Ensure operational excellence in areas such as store opening/closing procedures, cash handling, and stock control.
- Lead inventory management to ensure optimal stock levels, minimize obsolescence, and drive efficient SKU rationalization.
- Participate in Sales & Operations Planning (S&OP) to align demand forecasting and optimize product allocation by channel.
- Maintain high standards of store presentation, safety, hygiene, and overall retail environment.
- Lead store openings, renovations, and retail transformation projects where applicable.
- Identify operational risks and implement mitigation strategies to ensure business continuity.
People Leadership & Talent Development
- Lead, coach, and develop a high-performing point of sales team to achieve business objectives.
- Recruit and retain top talent with strong selling and operational capabilities.
- Identify capability gaps and implement structured training and development plans.
- Drive point of sales team engagement, productivity, and performance management initiatives.
- Partner with HR on employee relations matters, including performance improvement and disciplinary actions in line with company policies.
Stakeholder & Vendor Management
- Collaborate closely with cross-functional teams including Marketing, Supply Chain, Finance, HR, and etc
- Build strong relationships with landlords, retail partners, and external vendors to enhance business opportunities.
- Ensure alignment of all stakeholders in delivering retail and business objectives.
KNOWLEDGE, SKILLS, AND EXPERIENCE
- Minimum Bachelor’s Degree in Business Management or related field
- Minimum 8 years of sound experience in retail management, preferably in the beauty industry
- Excellent communication skills – must be able to communicate well with colleagues, field staff and consumers
- Strong analytical and organizational skills with attention to details
- Possess outstanding interpersonal skills, creative and positive attitude to deliver results in a fast-paced environment
- Team player, confident and results orientated
Company at a glance
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.
For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.
As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.
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