Maketing Specialist
About this role
Key Responsibilities:
1. Orchestrate product launches and accelerate the growth of pillar products, contributing to sustainable brand growth and strengthening long-term consumer relationships.
2. Lead new product launches, sustain the growth of pillar products and animate the core catalogue, ensuring strong product positioning and continuous business momentum.
3. Collect and analyze consumer, market, CRM and competitive insights to identify business opportunities, consumer trends and emerging needs, and translate findings into actionable recommendations for management.
4. Leverage CRM and consumer data to analyze customer recruitment, retention, repurchase behavior, lifecycle, segmentation and product affinity, identifying opportunities to improve consumer engagement and lifetime value.
5. Develop and implement CRM strategies and consumer journeys across recruitment, activation, retention and reactivation, working closely with relevant teams to drive conversion and loyalty.
6. Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
7. Content creation - adapt the communication material (imagery, digital, point of sale)
8. Ensure high quality of execution (communications, events, podiums) and meet the deadlines
9. Manage marketing budgets and ensure sales forecast accuracy, continuously monitoring business performance, ROI and resource allocation.
10. Effectively prepare clear messages for the senior management to present
Company at a glance
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.
For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.
As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.
※ All comments and queries will be responded to in due course.
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?