Asia Pacific - Regional Digital Marketing Intern
About this role
MAIN PURPOSE
To support the Digital Marketing team to provide the necessary insights & action steps to stakeholders
related to the paid and shared media management through tracking & reports generation, stakeholder
liaison and tools management.
KEY RESPONSIBILITIES
• Contribute to the planning, executing, optimising, reporting & evaluating of marketing activities
for regional e-commerce campaigns (i.e. Lazada/ Shopee / TikTok Shop/ brand.com) across
APAC markets within a matrix organisation and external agency partners
• Support strategies for cross-channel campaigns ensuring the ability to capture attribution from
top funnel tactics to low funnel conversion metrics across different owned platforms, including
brand.com & pureplayer channels. Media channels include social, video, search, display etc.
• Supporting the stewardship of digital marketing guidelines, ensuring local markets adhere to
global policies.
• Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies
on digital marketing and media.
• Provide training & consultations to local markets on regional marketing tools in collaboration
with expert agency partners
• Execute competitive tracking to uncover market trends and industry developments to identify
new opportunities. Includes evaluating new digital technologies & marketing technology stack
in collaboration with stakeholders
REQUIREMENTS
• Strong interest in digital marketing and e-commerce
• Excellent People and Communication skills with an ability to adapt to different personalities
• Ability to work independently and as part of a team in a fast-paced environment
• Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate
• Preferred skills:
o Basic command of media planning knowledge
o Familiarity on ECommerce & Media platforms/tools such as SFCC, JIRA, Google Analytics, Shopee & Lazada Marketing Solutions management, Meta & Google Ads
analytics management would be a plus
Company at a glance
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.
For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.
As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.
※ All comments and queries will be responded to in due course.
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