Community & Public Relation Officer

Key Responsibilities of the role:

Conference Strategy & Opportunity Management

• Identify and evaluate local, regional, and international conferences, congresses, exhibitions, and healthcare events aligned with SEHA’s strategic priorities. Develop and maintain an annual conferences and events calendar. 
• Identify opportunities for SEHA executives, physicians, and subject matter experts to participate as keynote speakers, panelists, moderators, or scientific contributors.
• Recommend sponsorship, exhibition, and partnership opportunities that maximize SEHA’s visibility and strategic impact.
• Monitor healthcare trends and identify conferences and events that support organizational priorities.
  Marketing & Brand Visibility
• Develop integrated marketing and communication plans for conferences, CME activities, exhibitions, and corporate events.
• Coordinate marketing campaigns to increase delegate participation, stakeholder engagement, and brand awareness.
• Ensure consistent implementation of SEHA’s brand guidelines across all event-related materials.
• Monitor campaign performance and recommend improvements based on analytics and outcomes.

Communications Coordination: 

• Develop communication briefs, campaign objectives, timelines, and key messages for conferences and events.
• Coordinate with the Media Center to deliver photography, videography, branding, creative design, and event production requirements.
• Coordinate with the Digital Marketing and Social Media teams to execute event communication plans across all digital channels.
• Liaise with internal stakeholders to gather event information, speaker profiles, agendas, and promotional requirements.
• Review communication deliverables to ensure quality, consistency, and compliance with SEHA branding and messaging standards.

• Coordinate media engagement requirements and support public relations activities related to conferences and strategic events.
   

  Conference & Event Management

• Coordinate the planning and execution of conferences, CME programs, symposiums, workshops, exhibitions, and corporate events.
• Develop project plans, timelines, operational checklists, and event schedules. 
• Coordinate with venues, vendors, suppliers, and internal departments to ensure successful event delivery. 
• Support executive participation, speaker management, protocol arrangements, registration processes, and on-site event coordination.

• Conduct post-event evaluations and prepare outcome reports with recommendations for future improvements.

  
  CME & Scientific Programs:

• Coordinate the marketing and communication activities for accredited CME programs and scientific meetings.
• Work closely with scientific committees, clinical departments, and accreditation bodies to support promotional activities.
• Ensure marketing materials comply with accreditation standards and organizational policies.
  Reporting & Performance
• Track conference participation, campaign performance, stakeholder engagement, and brand visibility metrics.

• Prepare executive reports summarizing event outcomes, media exposure, return on investment (ROI), and strategic recommendations. Maintain an up-to-date database of conferences, partnerships, speakers, and event opportunities.

  
  Stakeholder & Partnership Management:

• Build and maintain strong relationships with healthcare organizations, academic institutions, medical associations, conference organizers, sponsors, and industry partners.
• Identify collaboration opportunities that enhance SEHA’s reputation and strategic objectives.
• Support partnership initiatives related to conferences, educational programs, and healthcare events.
  SEHA Compliance guidelines Corresponding Activities performed by the role
  Complying with Policies, Procedures and Practices of the SEHA Corporate and other regulatory requirements
• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies

• Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames.

  
  Maintaining Confidentiality

• Maintaining confidentiality with regards to any information exchanged or received in the current capacity of role in accordance with SEHA corporate policies
• Promoting Customer Service standards
• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders
• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA
• Performing any other duties as may be assigned relevant to the basic responsibilities of the role
  Adhering to the Occupational Health and Safety, Materials Management and Maintenance standards
• Adhering to requirements of the Occupational Health and safety guidelines and infection control guidelines
• Understanding and adhering to emergency preparedness plans/policies
  Ensuring Personal Effectiveness
• Recognizing the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position

• Dressing appropriately to meet the expectations of the specific work area and in alignment with the 

  Occupational Health and Safety policies
   

• Building key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care
• Complying with any regulations related to mentoring, training and development of UAE nationals staff