Campaign Section Manager, Brand & Campaign, Marcom, China

Job Description:

We are seeking a strategic and results-driven Campaign Manager to lead the end-to-end development and execution of integrated marketing campaigns. In this pivotal role, you will translate business objectives into compelling, audience-centric campaigns that drive brand growth, engagement, and measurable ROI. The ideal candidate is a collaborative leader who excels in both strategic planning and cross-functional execution.

Key Responsibilities

Ÿ  Strategy & Planning – Develop comprehensive, insight-driven campaign strategies aligned with business priorities, market trends, and audience segmentation. Create detailed campaign plans, including channel mix, messaging frameworks, and measurement approaches.

Ÿ  Integrated Campaign Execution – Lead the implementation of multi-channel campaigns spanning digital, social, PR, events, and advertising. Collaborate closely with internal teams (Product, Sales, Regional/ BU teams) and external partners to ensure flawless, brand-consistent delivery.

Ÿ  Creative & Content Leadership – Guide the development of campaign creative and content, ensuring alignment with strategy and audience relevance. Oversee asset production, from brief to final delivery, maintaining quality and brand standards.

Ÿ  Performance & Optimization – Monitor campaign performance using analytics platforms and dashboards. Track KPIs, analyze outcomes, and proactively optimize tactics to maximize impact and ROI. Deliver clear, data-backed performance reports to stakeholders.

Ÿ  Budget & Resource Management – Own campaign budgets, ensuring effective allocation, cost control, and transparent financial tracking.

Ÿ  Compliance & Governance – Ensure all campaign activities adhere to brand guidelines, regulatory requirements, and internal compliance policies.

Qualifications

Ÿ  Bachelor’s degree in Marketing, Communications, Business, or a related field.

Ÿ  10+ years of experience in integrated marketing, campaign management, or brand marketing, with a proven track record of leading complex, cross-functional campaigns.

Ÿ  Strong strategic thinker with the ability to translate insights into actionable plans.

Ÿ  Excellent project management skills, with experience managing multiple campaigns and stakeholders in a fast-paced environment.

Ÿ  Highly analytical, proficient with marketing analytics tools, and comfortable using data to inform decisions.

Ÿ  Solid understanding of creative development, content strategy, and channel best practices.

Ÿ  Experience managing mid-to-large scale marketing budgets.

Ÿ  Exceptional communication, presentation, and stakeholder management skills in English.

Ÿ  Proactive, adaptable, and outcome-oriented mindset.

Ÿ  Familiar with 2B marketing communication tactics and channels

Ÿ  Knowledge or working experience in industry automation and energy management field is a plus

Ÿ  Fluent English communication in both written and oral. The job requires frequent communication with global counterparts.