Marketing Lead (Content, Brand & Growth)
About this role
We are looking for a Marketing Lead with 7+ years of experience to own strategy and execution across brand, content, and demand generation at a fast-growing healthcare AI startup. You'll be the first dedicated marketing hire, working directly with the founders and GTM leaders to shape how Roger Healthcare shows up to the market. This is a full-stack marketing role for someone who is hungry, creative, and ready to build a category-defining brand in home health AI. You'll need to be equally comfortable crafting compelling narratives as you are running growth experiments and driving pipeline.
What will you be doing?
Own brand and content creation end-to-end — case studies, product demos, blogs, white papers, sales enablement materials, and thought leadership around AI in healthcare
Run demand generation programs including outbound email campaigns, paid acquisition experiments, webinars, and conference strategy
Manage all social channels and continuously improve website content and SEO performance
Partner with Customer Success on customer advocacy programs, turning user stories into compelling social proof
Experiment with new lead channels and growth motions to scale pipeline as the company grows
Company at a glance
Roger is a home health care company using generative AI to solve staffing shortages, with solutions deployed across agencies serving tens of thousands of patients daily.
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Know someone who'd be great for this?
