Head of Media
Austin · Remote ok
About this role
Company Overview
Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. The role offers exposure to a uniquely diverse platform, combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision.
About Us
Our mission is to catalyze human flourishing through stewardship, serving people in all nations. We seek a transcendent impact, second to none, crossing geographies and making a permanent mark on history.
We aim to uplift investors, foster flourishing families, create enduring trust, and contribute to a more beautiful world through our investments, products and services, and new ventures.
Our investments are primarily in real estate, with additional allocations to tech, energy, and alternatives, employing a downside-protected, long-term approach to investing. We are grounded in timeless morals and seek to preserve and grow both investor capital and our own.
The Opportunity
Rex is seeking a Head of Media to build a media business, not just run a content calendar. The mandate is to take a personal brand and put it on a trajectory comparable to the category's biggest builder-operators: durable, multi-platform authority that compounds year over year, not a single viral moment. This is a founder-operator seat. You will build and run the team, the flagship show, the production pipeline, and the owned-audience infrastructure that turns attention into a real pipeline of capital and talent. This role is anchored by five core mandates. Build and lead a production team, hiring and managing editors, clippers, writers, and producers so output scales without your personal bandwidth as the ceiling. Own a flagship long-form format, whether podcast, YouTube interview series, or long-form video, that serves as the mothership from which all short-form content is derived. Build owned audience infrastructure, including email and community, so growth doesn't live entirely at the mercy of rented platforms. Own the content-to-pipeline mechanism end to end, engineering the explicit path from a piece of content to a qualified investor or candidate conversation, not just brand halo. Run the operation with real testing rigor: hook testing, retention analysis, and a documented feedback loop between analytics and what gets made next. The ideal candidate has 5 to 7 years of experience building and scaling a personal or executive brand at real commercial stakes, ideally having built or managed a content team and a flagship long-form property. They think like an operator of a media business, not a solo creator: systems over one-off wins, pipeline over vanity metrics. They know how to stir things up without losing control of the narrative, and they operate with total discipline, executing fast, iterating faster, never letting a thread drop. Success here is measured the traditional way (followers, engagement, quality of audience) and the way that actually matters: qualified investor and talent pipeline generated directly and indirectly through the brand. Must be missionary and builder to the core. Fully remote.
About the Role
Rex is hiring a Head of Media to build a durable, multi-platform media business around a personal brand, with a mandate to make that brand one of the most recognized, high-conviction voices in tech, real estate, and investing.
This role owns outcomes across team-building, flagship content, production systems, owned audience, and pipeline conversion, not just platform execution. You will operate as the connective tissue between the brand, investor relations, and marketing, running a deliberate, tested playbook rather than reacting post by post.
You will build the team and systems that make volume possible without you personally touching every piece of content: editors, clippers, writers, and a repeatable production pipeline running from a flagship long-form format down to platform-native shorts across TikTok, Instagram, X, and YouTube. You will build the owned-audience layer, email and community, that converts rented platform attention into an asset Rex actually controls. And you will engineer the explicit mechanism by which content turns into investor and talent conversations, tracked and reported like any other pipeline.
This is a hands-on, high-impact role for an operator who has built and scaled a personal or executive brand at real commercial stakes, and who wants to run that brand like a media business: hiring a team, owning a P&L for content production, and being measured on pipeline, not just reach.
Key Responsibilities
- Build and lead a content production team, including editors, clippers, writers, and producers, so output scales beyond your own personal bandwidth.
- Own a flagship long-form format (podcast, long-form YouTube interviews, or similar) that serves as the mothership for all repurposed short-form content.
- Own content strategy and execution across TikTok, Instagram, X, and YouTube, running a deliberate, field-tested playbook rather than a reactive, post-by-post approach.
- Build and produce video with full range: on camera, behind the camera, raw, and produced, matching format and tone to the moment.
- Design and run a repeatable content-ops pipeline: raw capture, clipping, hook testing, distribution, and an analytics feedback loop that informs what gets made next.
- Build owned-audience infrastructure, including email list and community, converting rented-platform attention into assets Rex controls directly.
- Engineer and own the explicit mechanism that converts content into qualified investor and talent conversations, including lead capture, DM/inbound handling, and handoff to investor relations or recruiting.
- Coordinate tightly with investor relations and the broader marketing function so every piece of content ladders up to attracting capital and attracting talent.
- Pursue press, podcast guesting, and speaking opportunities that build third-party authority alongside owned platform content.
- Own a production and paid-amplification budget, allocating resources across team, tools, and paid distribution to hit growth and pipeline targets.
- Track and report on both traditional metrics (followers, engagement, audience quality) and business-impact metrics (leads, investor conversations, and candidate pipeline generated through the brand).
- Read the field instinctively: what to post, how to post it, and when to push or hold, while maintaining full control of the narrative.
- Operate with total discipline: execute fast, iterate faster, and never let a thread drop.
Ideal Candidate Profile
- 5–7+ years of experience building and scaling a personal or executive brand at real commercial stakes.
- Direct experience building or managing a content production team (editors, clippers, writers, producers), not just producing solo.
- Track record of building or running a flagship long-form format that anchors a broader short-form content strategy.
- Experience building owned-audience infrastructure (email, community, or similar) alongside social platform growth.
- Proven ability to convert content and audience into a measurable pipeline of leads, customers, investors, or talent, not just engagement.
- Deep fluency across TikTok, Instagram, X, and YouTube, with an instinctive sense of platform-specific strategy and timing.
- Comfortable owning a testing and analytics cadence: hook testing, retention analysis, and iterating based on data.
- Experience managing a production or media budget, including paid amplification.
- Strong narrative control: able to generate attention and conversation without losing the thread of the brand.
- Thinks like a founder-operator of a media business: systems over one-off wins, pipeline over vanity metrics.
- Missionary and builder mindset: fully aligned with Rex's mission and driven to build something durable, not chase a single moment.
Rex Ecosystem-Wide Mission
Catalyze Human Flourishing through our products and services and to elevate and further humanity in all our business dealings.
Rex Values / Rex Culture
- Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing and innovating on their behalf.
- Product/Service Passion. Our business thrives or dies by products and services.
- Ludicrous Speed. Our default pace is extremely fast. Time is precious, life is short, and moving fast is more fun and effective.
- FAWOMO. We will find a way, or make one.
- Loves Going to War. Prefers wartime to peacetime, always hungry to move forward, do more, and push growth.
- Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.
- Fun. We should only do work, over the long run, that is fun, and work with fun people. Jokes and humor welcomed, PC stuff and uptight behavior prohibited.
- Never-Lose-Money Approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful, never risking what others have and need for what they do not have and do not need.
- Other-Centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.
- Creative Cost Cutting Constantly. There is always a smarter way, always room to cut, always ways to do more with less. A cost advantage is a competitive edge.
- Fewer, More Capable. Bias to as lean of a team as possible, with the highest competency, reducing communication and coordination, creating more effectiveness.
- Underdogs. What we have done is nothing compared to what we are going to achieve now. We are fighting to be the best, clawing and biting up and forward, aiming to be the champs, be number one. Scrappy AF no matter how much we accomplish. We have never arrived in our minds. We are the underdogs always.
- Other Attributes Valued. Point-blank forthrightness in conversation with teammates, brutally facing problems. Velvet glove with iron fist in human dealings. Shrewd as a serpent innocent as a dove. Hardcore work hustle. Invictus mentality. Swagger with humility. Quiet professionalism. Thrifty and not materialistic. Loves who they work with, loves what they do, and loves who we serve.
Compensation & Benefits
Base Salary: Commensurate with experience and market standards
Opportunity for performance based bonus and/or equity in deals and funds
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company matching
- Fully remote work environment
Company at a glance
We serve national property owners of US-based residential real estate. We are best-in-class in property management, asset management, and construction management.
Our 300+ professionals across the United States provide localized networks, market and submarket intel, and talent sourcing. We have operational bases in Texas, Florida, and South Carolina — giving us deep local strength.
We manage 18,000 units, maintain $2B+ in assets under management, and have consistently seen 10% revenue growth year-over-year. We are only at the beginning of the success we will achieve in serving property owners of residential real estate.
Team Size201-500 employees
WorkspaceRemote ok
IndustryReal Estate
Location
Miami, Florida, United States
Websiteresprop.com
LinkedInLinkedIn
Top Benefits
- Comprehensive Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) With Company Matching
- Fully Remote Work Environment
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