Lifecycle Marketing Manager
About this role
About the role
Some of the things you’ll do:
- Own the entire customer lifecycle journey, from pre-trial through retention and referral
- Partner closely with other teams to help drive activation, feature adoption, upsell, expansion and net revenue retention
- Create personalized messaging strategies based on user segments, behaviors, and attributes
- Monitor and analyze key metrics (open rates, click-through rates, conversion rates) to inform optimization efforts
- Work with the Product Marketing and Product teams to effectively communicate new features and updates to the right user segments
- Run A/B tests to optimize conversion rates and campaign performance
- Assist with maintaining data hygiene and list management best practices
- Ensure that our lifecycle efforts align with the latest email marketing best practices and deliverability standards
- Help establish and document lifecycle marketing processes and playbooks
About you
- 3+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
- Strong project management skills and ability to lead cross-functional initiatives from concept to execution
- Proven track record of building and executing experiments, including creative testing and personalization
- Basic HTML/CSS skills
- Experience working with the templating language Liquid
- Comfortable working in fast-paced, test-and-learn environments
- Familiar with deliverability best practices
- Quick learner, actively adopting AI tools in your workflow
- Excellent oral and written communication skills
- Deep experience with customer.io preferred; experience with Amplitude and familiarity with SQL a plus
Compensation
Company at a glance
Quo simplifies real estate agent + client collaboration.
We believe agents and their clients have lives that are too busy to be bogged down with disjointed communications, listings that take too long to surface, and manual tasks that slow down the process in a market that moves rapidly.
Our unique platform makes it easy to organize everything from communications to listings to the closing process - keeping agents and clients on the same page and automating the tedious manual tasks.
Our agent and client facing mobile product helps agents be more efficient and deliver a tech-forward solution to their clients - increasing revenues and reducing time spent on admin tasks.
Clients have fallen in love with our product, for its simplicity and organization, saying "you'd be silly not to use Quo."
Top Benefits
- Equity
- Medical Coverage
- Monthly Lifestyle Stipend
- Flexible PTO Policy
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