Group Director B2B
About this role
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Group Director is a leader within Power Digital’s vertical divisions. In this role, you are responsible for retaining and growing your client portfolio and leading, motivating and inspiring your team. You will cultivate senior-level relationships with clients, ensuring their satisfaction and fostering growth opportunities within the B2B division. You'll collaborate closely with the Power Digital marketing and sales teams to drive new business and service expansion across your portfolio as well as provide thought leadership and Division insights. You will partner with the Managing Director and VP to define the division’s go to market strategy and positioning, and create product solutions for Power Circuit. As a leader in the organization, your influence expands outside of Client Experience to the wider organization. You foster a positive work environment and culture of growth mindset within Power Digital.
Key Responsibilities:
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your division
- Review performance across your AD team's portfolio; surface cross-account patterns in pipeline attribution, ICP definition, lead quality, and measurement methodology; escalate structural risks to department leadership
- Own C-suite and VP-level relationships at anchor accounts; serve as the senior escalation point on any AD-managed account when the conversation requires executive presence
- Coach ADs on pipeline attribution, MQL→SQL handoff conversations, ABM strategy, buying committee dynamics, ICP refinement, and how to present meaningfully to VP Sales stakeholders who question marketing's contribution
- Drive B2B vertical strategy: stay current on ABM platform evolution, intent signal tools (6sense, Demandbase), AI-driven prospecting, B2B measurement advances, and buying committee dynamics — and bring those insights to your team and clients
- Manage and develop your Account Director team — run regular 1:1s, build development plans, own performance reviews, and maintain a 90% team retention rate
- Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
- Maintain accurate retention forecasting for the division; use Pulse data proactively to identify at-risk accounts and coach ADs to intervene before clients escalate
- Identify and drive service expansion opportunities and hit the division's monthly service expansion quota
- Lead or co-own major renewal and expansion conversations that require senior executive presence
- Participate actively in new business pitches, RFPs, and prospect appraisals — providing B2B vertical expertise, ICP diagnosis, and Power Circuit framing to differentiate Power Digital from generalist agencies
- Define and iterate the division's go-to-market strategy and sales collateral in partnership with the Managing Director; contribute B2B-specific case studies, vertical insights, and proof points to improve win rate
- Create B2B-specific Power Circuit solutions — diagnostic frameworks, measurement methodologies, and QBR templates that include pipeline contribution, MQL-to-SQL conversion rate, cost-per-opportunity, and influenced revenue
- Consult on the divisional P&L; forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the Managing Director and VP; leverage P&L data to build business cases for hiring and investment
- Oversee division operations: recruitment, staffing, onboarding, training, and B2B vertical playbook development
- Work closely with Data Intelligence, Media Planning, Activation, and Creative teams on B2B-specific challenges including offline pipeline attribution, intent signal integration, and multi-touch measurement across long sales cycles
- Represent Power Digital externally as a credible B2B growth partner — conferences, speaking opportunities, blog content, and client case studies
- Responsible for other tasks and projects as assigned by Client Experience department leadership
Role Requirements:
- Department leadership and management experience required
- 10+ years as a leader in a digital marketing agency
- Experience managing a P&L for profitable growth
- Expertise in contract negotiation, client retention, and client growth
- Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
- Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools such as Google Analytics, Shopify, etc.
- Ability to quickly build rapport and develop relationships with executive-level points of contact
- Experience managing large teams, coaching direct reports and driving talent development across the organization
Key Performance Indicators (KPIs)
- Monthly Net Revenue Retention Across the Division (as established quarterly)
- ETCR or Expansion to Churn Ratio (as established quarterly)
- MRR Closed Service Expansion Retainer per Month (as established quarterly)
- 8.8 Average Client NPS
- Hit Division P&L Goals (as established quarterly)
+90% Division Team Retention
Most Important Things (MITs)
- Division Business and Team Leadership
- Team Retention, Sentiment and Career Pathing of ADs and AMs
- Coaching and Mentorship of Division Team
- Hiring and Capacity/Bandwidth Management of ADs and AMs
- P&L Management and Forecasting (NB, SE, Churn, Efficiency)
- Division and Client Profitability
- New Business and Service Expansion Leadership
- Achieve Monthly Service Expansion Target
- Participation in RFPs, New Business Appraisals and Pitches
- Go to Market Positioning
- Product Quality and Development
- Thought Leadership and Case Study Creation
- Collaboration with Strategy Org for Media Plans, Measurement and DI
- Support Managing Director with Product Quality and Consistency
- Power Circuit Solutions Development and Implementation
- Client Portfolio Ownership
- Proactive Retention and Growth of Group Director Portfolio
- Reactive Client Escalation Ownership and Team Coaching
Benefits & Perks:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Company at a glance
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world.
Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points.
Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable.
The media landscape is vastly different, too. Measurement is smarter but also harder than ever.
Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift.
We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution.
Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift.
Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table.
When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
Top Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401k Matching
- Unlimited Time Off
- Paid Volunteer Time Off
- Work From Home Stipend
- Employee Assistance Program
- Mental Health Recharge Days
- Professional Development Programs
- Performance Awards
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