Visual Merchandiser
About this role
POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
What to Expect
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling
- Collaborate with passionate teams across different countries, united by a shared love for designer toys and unique customer experiences
- Develop your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Benefits
- Attractive annual base salary depending on experience and qualifications
- 30 days of annual leave (based on a 5-day work week)
- Transparent, performance-based bonus model
- Exclusive POP MART toys every month as a token of appreciation
- Comprehensive training and development programs
- Regular team events and social activities
The Role
Responsibilities
- Develop and implement compelling regional visual merchandising strategies that align with POP MART’s global brand guidelines while resonating with local audiences
- Design and execute eye-catching window displays, store layouts, and product presentations to showcase our designer toy collections
- Conduct training sessions for store teams to ensure consistent and precise execution of visual standards
- Support new store openings and marketing events
- Perform regular store visits across Germany, the Netherlands, and Denmark to ensure visual consistency and provide hands-on support to store teams
- Collaborate with Retail and Marketing teams on seasonal displays and promotions that drive foot traffic and improve sales performance
- Work closely with central visual merchandising and design teams to localize global concepts for local markets
- Analyze the performance of visual merchandising initiatives; use customer engagement and sales data to optimize displays
- Identify improvement opportunities within the region and develop scalable visual merchandising solutions that can be shared across the European market
- Create clear, results-driven reports and documentation for campaign launches, localized projects, and market analyses, providing actionable insights to the Head of Visual Merchandising
- Support the visual merchandising team both operationally and creatively by completing assigned tasks and ad-hoc projects in line with management direction
Required Qualifications
- Degree or vocational training in visual merchandising, retail design, event setup, or a related field
- At least 5 years of proven experience in visual merchandising, ideally with premium lifestyle brands; experience in designer toys, collectibles, or fashion accessories is a strong plus
- Fluent in German and English
- Strong portfolio showcasing creative, brand-aligned display concepts and visual storytelling work. A portfolio is a must
- Strong attention to detail and solid understanding of spatial planning and product presentation
- Excellent communication skills and ability to work effectively in multicultural, cross-functional teams
- Proven ability to work independently while managing responsibility for multiple retail locations
- Willingness and flexibility to travel regularly within Germany, the Netherlands, and Denmark, including occasional overnight stays
Nice to Have
- Experience in window and set merchandising within a global brand and fast-paced retail environment
- Strong understanding of local market trends and customer preferences in designer toys, collectibles, or accessories
- Experience managing or supporting a multi-store portfolio
- Familiarity with Asian pop culture and current designer toy trends, as well as the impact of social media on customer engagement and brand perception
POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees
because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,
imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of
any other status or condition protected by applicable federal, state or local law.
Company at a glance
Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectible and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere.
With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as MOLLY, THE MONSTERS, TWINKLE TWINKLE, SKULLPANDA, HIRONO, and DIMOO. Our products are avaible in more than 30 countries and regions via 630+ offline stores, 2,600+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.
Top Benefits
- Attractive annual base salary
- 30 days of annual leave
- Performance-based bonus model
- Exclusive POP MART toys
- Comprehensive training and development programs
- Regular team events and social activities
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