Agency Experience and Strategic Initiatives Manager

The Agency Experience and Strategic Initiatives Manager leads cross-functional projects and plans that enhance independent agency experience, optimize marketing operations, and drive scalable solutions. Reporting to the Director, Marketing Operations, this role serves as a critical bridge between business, technology, and agency partners, delivering improved marketing capabilities, system enhancements, and reporting insights. By connecting the right people, processes, and tools, this position advances strategic initiatives that support long-term, profitable growth.

Responsibilities

Strategic Leadership & Initiatives

• Lead the development and execution of marketing and independent agency experience focused enhancements, ensuring alignment with organizational growth and profitability goals
• Manage and implement cross-functional strategic initiatives impacting agency tools, training, and engagement
• Oversee and drive the Agency Technology Strategy and roadmap, prioritizing initiatives that reduce friction and improve agent experience
• Facilitate and lead cross-functional working sessions and forums, including Agency Experience and Technology discussion

Program & Project Management

• Act as a central coordination point for agency-facing marketing initiatives, including planning, execution, and post-launch evaluation
• Partner with stakeholders across Marketing, Sales, IT, and Compliance to define business requirements, support testing, and ensure successful delivery of new capabilities
• Oversee project management for key initiatives such as incentive programs, sales enablement tools, and training system implementations

Agency Experience & Enablement

• Lead efforts to enhance the overall agency experience, focusing on ease of doing business and operational efficiency
• Identify opportunity areas across the agent journey and implement solutions to improve satisfaction and adoption

Technology & Systems Leadership

• Serve as the primary IT liaison for Marketing, ensuring alignment between business needs and technology solutions
• Partner with technical teams to translate business needs into clear requirements and actionable solutions

Process Optimization & Analytics

• Champion process improvement and operational efficiency across marketing and agency operations workflows
• Leverage analytics and reporting to identify trends, measure performance, and inform decision-making
• Collaborate with analytics resources to enhance reporting capabilities, data integrity, and insights delivery

Leadership & Team Oversight

• Lead and support a cross-functional team focused on process improvement, agency technology, project management and program management
• Provide direction, prioritization, and alignment across team functions to ensure cohesive execution
• Foster a culture of continuous improvement, accountability, and collaboration

Qualifications

• Strong project and program management skills, with proven ability to oversee a portfolio of concurrent cross-functional initiatives from intake through post-launch evaluation
• Proven ability to lead cross-functional initiatives and influence stakeholders across business and technology teams
• Demonstrated track record of direct and indirect people leadership
• Experience with data-driven decision-making, reporting, and process optimization
• Strong understanding of independent agency or channel-based business models (insurance experience preferred)
• Excellent communication, leadership, and problem-solving skills
• Bachelor’s degree required; 6+ years of progressive experience in marketing operations, program management, or related field, including prior-people management experience
• PMP certification preferred

Salary Range

The pay range for this position is $120,000 to $162,500 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

Perks & Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.