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PlaySimple Games

UX Research Lead – Market, Competitor & Consumer Intelligence

Bangalore North · On-site
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About this role

Location: Bangalore, India

Team: Strategy & Insights

About the Role
We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.
This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Key Responsibilities
Market & Consumer Intelligence
  • Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
  • Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
  • Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction
Competitive Intelligence
  • Build and institutionalize a structured competitor intelligence framework
  • Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance
  • Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts
Strategic Partnership with Studio Leadership
  • Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions
  • Translate research findings into clear strategic implications and actionable recommendations
  • Support greenlight decisions, new IP exploration, and market entry strategies
Team & Capability Building
  • Build and lead an in-house insights capability (qualitative and quantitative)
  • Establish best-in-class research processes, vendor partnerships, and data integration practices
  • Combine primary research with gameplay data, performance metrics, and external market intelligence
Executive Communication
  • Deliver clear, high-impact insight narratives for leadership decision-making
  • Drive a culture of evidence-based decision-making across the studio
What We Offer
  • A central leadership role in a fast-scaling Indian gaming company building for the world
  • Direct influence on product strategy and global expansion
  • High ownership and visibility within the studio
  • Opportunity to build a world-class insights capability from Bangalore


Requirements

Qualifications
  • 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)
  • Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies
  • Strong understanding of global gaming markets and player behavior
  • Experience working closely with product or creative teams
  • Proven ability to build and lead high-performing teams
  • Strong storytelling and executive communication skills


Benefits

What We Offer
  • A central leadership role in a fast-scaling Indian gaming company building for the world
  • Direct influence on product strategy and global expansion
  • High ownership and visibility within the studio
  • Opportunity to build a world-class insights capability from Bangalore


Company at a glance

We are one of India’s most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership
with Modern Times Group (MTG), our vision is to create simple, impactful casual
game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek, TileMatch, Jigsaw and many more.

Visit us at www.playsimple.in to know more.

Recent news about PlaySimple: shorturl.at/gwABJ

Founded2014
Team Size201-500 employees
WorkspaceOn-site
IndustryEntertainment Providers
Location
Bengaluru, Karnataka, India
Websiteplaysimple.in
LinkedInLinkedIn

Top Benefits

  • Central leadership role in a fast-scaling company
  • Direct influence on product strategy and global expansion
  • High ownership and visibility within the studio
  • Opportunity to build a world-class insights capability

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