District Manager

Albuquerque · On-site

About this role

Job DetailsJob Location: Irving - Albuquerque, NM 87114Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: Road WarriorJob Shift: WeekdaysJob Category: ManagementPosition: District Manager

Reports to: Regional Director

Department: Field Operations

Job Overview

IGNITE Fitness Holdings is a leading private-equity-backed franchisee of Planet Fitness, representing 130+ locations across 6 US States and 3 Canadian Provinces. We are seeking candidates for the role of District Manager. This individual will serve as the leader responsible for driving district sales and profit plans to budget through successful leadership, strategic organizational plans, customer service, and outstanding execution of all field operations and strategies consistently across a group of Planet Fitness locations. The business is growing rapidly with strong market penetration, new locations opening and potential acquisitions. The position will report to the Regional Director.

What you Will Do

Analyze and manage financial results to ensure maximum profits while balancing member and team satisfaction
Monitor progress towards the district goals and assign employees to meet those objectives
Perform routine club visits to evaluate performance, complete standardized assessments, and review checklists to uphold brand standards and operational excellence
Exercise good judgment and decision-making pertaining to all employee relations and personnel actions in order to develop attitudes of enthusiasm and professionalism to foster a T.E.A.M. environment.
Identify and execute hiring, terminations, promotions, performance management and other employee status changes
Ensure clubs are open during correct hours and staffed appropriately
Identify and execute hiring, terminations, promotions, performance management and other employee status changes
Demonstrate strong leadership, communication, and motivational skills
Display a strong commitment to customer service and the Planet Fitness culture.
Provide the highest quality of customer service, including monitoring member interactions to ensure training and coaching needs are met
Interview and select candidates for open positions
Conduct GM Performance Reviews on an annual basis
Manage the payroll budget each month for the district
Utilize reporting and merchandising strategy to increase YOY retail sales
Partner with Club Managers and Field Marketing and Corporate Sales to develop and execute lead generation strategies for corporate partnerships, driving monthly revenue and sustaining long-term EFT growth
Drive a consistent pipeline of high-impact, revenue-generating field marketing events across the district, aligning efforts with club goals and community engagement strategies
Coordinate with Operations Excellence Department to audit and follow up on employee training progress
Manage multiple projects and priorities at one time
Effectively partner and collaborate with all cross functional areas and departments
Manage budgets and outperform key performance indicators and P&L expectations to achieve business objectives
Leverage maintenance reporting tools and coordinate with corporate partners and the Facilities Team to ensure timely resolution of issues, maintaining high club standards and delivering exceptional member experience
Travel to all clubs located in respective district. May require overnight stays.
Spend approximately 80% of work time in clubs and 20% in office
Be adaptable to a changing work environment
Maintain in-depth understanding of all federal, state, and local sanitary, safety, and health standards, and all procedures and protocols to comply with the law

What Describes You

You value Teamwork, Excellence, Accountability, and being Member-Focused
You have a passion for health and fitness, and you believe in no judgment
Reside in the market you are managing
Possess a “clean” driving record
You understand working weekend shifts is expected at times depending on staffing, performance, and other business needs
You are seeking a career path more than a job
You are an initiative-taker who thrives in a demanding environment, and you are eager to make your impact on a rapidly growing organization
You have strong oral and written communication skills with an innate attention to detail
You are organized and you can prioritize multiple tasks, pivot on the fly, and get stuff done

Additional Notes

Travel: You will travel to all clubs located in respective district. May require overnight stays. Occasionally, you may be asked to assist other locations or regions based on business needs as well assisting in local community events that may be offsite.
Physical Requirements: Ability to talk and hear, sit, stand, and use their hands and fingers to handle or feel. Required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must frequently lift and move up to 50 pounds and occasionally lift and move objects up to 75 pounds.
Direct Reports: This position has direct supervisory responsibilities of multiple club team members including (depending on staffing levels by club) an assistant manager, a front desk lead, and front desk associates
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

Perks & Benefits

Competitive Salary & 401K plan

Employee-Linked Incentive Program

Company contribution towards health benefits including Medical, Dental, Vision, LTD, STD and Illness
Paid Time Off benefits
Free Black Card membership and fun exercise incentives

QualificationsWhat You Have Done

At least 3 years of experience serving in a general manager role in a multi-unit retail environment with progressively responsible retail experience is preferred
Proven experience managing and developing productive management teams through exceptional leadership and effective coaching skills
Must possess excellent business acumen, forecasting, strategic ability and management skills
Must have a proven track record of achieving business results
Should possess strong negotiation, influential, and organizational skills
Is a creative thinker with strategic vision and strong initiative
Demonstrates experience in managing a budget for multi-unit retail locations
Must have demonstrated success providing 5-star customer service
Proficient in implementing and enforcing policies & procedures
Bachelor's Degree (B.S) in marketing, sales, management or a similar discipline from a four-year university or equivalent experience is preferred
A proven track record of strong performance in driving performance and key field operations metrics
Proficient in Excel, PowerPoint, Word, and other MS Office applications
Demonstrated experience in successful rollout and implementation of area-wide retail location presentations, sales, operating discipline, and communications initiatives
Outstanding leadership skills. Inspiring interpersonal effectiveness to lead a team, train talent and effect change. Track record of building talent. Able to balance the need of delivering creative experience, and a profitable result
Ability to manage the overall operations of multiple retail locations independently
Experience analyzing financial reports in a complex, fast-paced multi-unit environment

Company at a glance

Planet Fitness is taking the fitness industry by storm!

Enhancing people’s lives with an affordable, high-quality fitness experience requires a team of inspiring, motivated and fun-loving go-getters. As one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, Planet Fitness is just getting warmed up. We’re continuously seeking top talent to join us in cultivating the Judgement Free Zone® and shaping the future of our brand.

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

NOTE TO JOB APPLICANTS: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

Founded1992
Team Size501-1,000 employees
WorkspaceOn-site
IndustryWellness and Fitness Services
Location
Albuquerque, New Mexico, United States

Top Benefits

  • Competitive Salary
  • 401k Plan
  • Employee-Linked Incentive Program
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Long Term Disability
  • Short Term Disability
  • Illness Insurance
  • Paid Time Off
  • Free Black Card Membership

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