Growth Lead (Australia)
About this role
At peopleworth, we support work where people and performance thrive. As part of our Employer Group, we work with a variety of forward-thinking partners and are excited to share this opportunity that sits within our growing group.
Role Overview
We are seeking a Growth Lead to own and strengthen the full-funnel growth engine across a portfolio of digital education products. This is a remote, hands-on individual contributor role with significant strategic influence, focused on building measurement infrastructure, identifying high-impact growth opportunities, and running structured experiments that improve enrolments and revenue. The role reports into senior commercial leadership and works closely with product marketing, sales, and broader marketing stakeholders.
Key Responsibilities
- Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment.
- Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels.
- Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders.
- Establish and maintain a reliable single source of truth for growth performance across the portfolio.
- Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows.
- Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance.
- Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes.
- Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking.
- Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data.
- Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.
- Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline, with a strong record of improving funnel performance and commercial outcomes.
- Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning.
- Hands-on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting.
- Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology.
- Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action.
- Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools.
- Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows.
- Confident use of AI tools to support research, analysis, content iteration, and workflow automation in a practical, results-focused way.
- Experience operating effectively in startup or scale-up environments with a high degree of autonomy and pace.
- Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams.
- Experience in education, edtech, or learner-focused products would be advantageous.
- Exposure to SQL or BI tools such as Looker, Metabase, or similar would be beneficial.
- Collaborative, people-centred performance culture.
- Opportunities to grow in a fast-paced environment.
- High ownership and visibility in a role with meaningful commercial impact.
- Close collaboration with senior decision-makers and cross-functional teams.
Our Recruitment Process
The peopleworth Employer Group follows a fair, transparent, and multi-stage recruitment process designed to ensure mutual fit.
Throughout every stage, we value clear communication, respectful engagement, and timely feedback.
Company at a glance
Sometimes your business can have the best product in the world. You can have some of the brightest minds. But success or, as is more often the case, failure comes down to one thing. People.
A high performing, well-engaged workforce, with a set of robust processes that enable them to maximise performance in their job roles, while protecting you as an employer, doesn’t just appear from thin air and miraculously work in harmony.
Peopleworth covers every employee milestone and touchpoint, and demonstrates the positive commercial impact of putting people first in your organisation.
The net result? Business performance, business culture, business integrity.
Our Services
Strategic HR
Culture and employee engagement
Recruitment branding and employer value proposition
Communications
Top Benefits
- Collaborative People-centred Performance Culture
- Opportunities For Growth
- High Ownership And Visibility
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