Product Marketing Manager (Healthcare / B2B Benefit Solutions)
About this role
About Paytient:
We’re on a mission to help people better access and afford care.
Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost.
Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.
About The Role
Paytient is seeking a Product Marketing Manager to join our B2B Growth Marketing Team. Reporting to the Principal, B2B Product Marketing, you will be the connective tissue between market insights and execution. At Paytient, we are missionaries, not mercenaries; you won't just identify opportunities—you will live the mission by building the operational bridge to move our most critical initiatives to "market-ready," ensuring more people can access the care they need.
You are a master of market intelligence and a champion of sales enablement. You will light the way for our partners and sales team, ensuring our mission—helping people better access and afford care—is backed by rigorous research, clarity of thought, and world-class collateral.
Key Responsibilities
- Product Expertise & GTM Strategy: Manages new product features or enhancements and pilot programs.
Initiative Orchestration: Coordinates with project management to ensure strategic initiatives stay on track, meeting milestones for GTM launches and partnership activations.
- Market & Competitive Intelligence: Monitor competitors and emerging healthcare trends, translating these into "battle cards" and strategic briefs that keep Paytient ahead of the curve.
- Case Study Development: Aid in the development of B2B case studies, partnering with the Account Management and Sales teams to identify success stories, and translate data into compelling narratives that prove ROI.
- Sales Collateral & Enablement Support: Support the creation and maintenance of high-impact sales collateral, ensuring the Sales team is equipped to communicate Paytient’s value proposition to employers, brokers & consultants, and health plans. You will also build and manage a centralized repository to house all materials, ensuring the most up-to-date research and pitch decks are organized and easily accessible.
What You’ll Bring
- Experience: 5-7 years of experience in B2B or B2B2C marketing, with a heavy emphasis on product marketing and sales enablement.
- Analytical Rigor: Ability to take qualitative data, and consolidate it into clear, actionable insights for diverse stakeholders.
- Strategic Project Orchestration: Exceptional organizational skills with a "problem-solver first" mentality. You have a track record of proactively resolving project risks, and creating the structure necessary to move high-priority initiatives from conception to completion.
- Healthcare fluency: Experience in a complex industry such as healthcare or benefits.
- Content Excellence: Storytelling skills that demonstrate an ability to simplify complex concepts with craft and diligence.
- Proactive Ownership & Adaptability: An autonomous owner-operator who navigates ambiguity with ease.
Strategic Partner: A fearlessly selfless team player who builds strong, trust-based relationships across the organization. You excel at working cross-functionally—especially with Sales, Product, and Account Management—to align goals, share insights, and ensure we succeed as one team.
Benefits We Offer for Full-Time Roles:
- Medical, dental and vision insurance
- $4,400 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- Five weeks of annual PTO
- Week-long fully paid 'summer break' for all employees!
- Ten weeks of bonding leave for new parents
- Two weeks of caregiver leave
- Employer paid short-term and long-term disability
- 401k plan access with a 4% employer match
- Stock options in Paytient
- ...and more!
Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
⚠️ Important Notice ⚠️ Please note that all official Paytient recruiting emails come from @paytient.com. If you receive emails from any domain other than @paytient.com, do not respond and report it to us immediately.
Company at a glance
Building toward a healthier future for everyone.
After a decade working in hospital administration, founder Brian Whorley saw the same story play out again and again: patients with insurance who couldn't afford to use it. So in 2018, Brian and co-founder Daniel Lynn created Paytient — a healthcare benefit that ensures people can actually get the care they need when they need it, without financial harm.
Here's the problem we solve: 40% of people (inclusive of all income levels) with employer-sponsored health insurance are avoiding care right now because they can't afford the out-of-pocket cost. Their employer sees it too late – higher claims data, sick days, turnover, and far more expensive health crises that could have been prevented. Not for people who use Paytient - 80% of members tell us they got care they otherwise would have avoided or skipped without the app. They get the healthcare they need and everyone saves money as a result.
Paytient is a simple fix. A payment app and affordability solution that works at any provider — medical, dental, vision, pharmacy, even vet — with 0% interest, $0 fees, and repayment on the employee's terms up to 12-months. Paytient makes it easier for people to pay for, save on and experience healthcare.
When it's easier to pay for care, people get the care they need. And health plans finally work the way they're supposed to.
Today, we cover over 20 million employees and their families through employer, payer, and health system partnerships including Anthem, Centene, Cigna, Hyatt Hotels, Fifth Third Bank and Panera Bread among thousands of others.
There is a better way. We're building it.
Top Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- HSA Contribution
- Paytient Health Payment Account
- Monthly Lifestyle Spending Stipend
- Five Weeks Annual PTO
- Paid Summer Break
- Bonding Leave For New Parents
- Caregiver Leave
- Short-term Disability
- Long-term Disability
- 401k Plan With 4% Employer Match
- Stock Options
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